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Emma Guillerand

Senior Account Manager

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  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsBrand Manager - Content Marketing Manager - Senior Account Manager

About me

Passionate about art and culture, with over 10 years experience in branding & design, advertising, shoots & photography and a variety of digital and innovative projects, I have a creative flair with strong project management skills and an excellent client relationship skills. I am also bilingual in French & English. Currently looking for a new challenge, I would love to conciliate my experience in management with Art and Culture. Senior Account Manager across different sectors and agencies, working on roles from client management to creative producer and hybrid roles, I have experience in scoping, managing and heading up projects and resources as well as the financial management. Also, in September, I will be starting a new degree in Art.

Skills

  • Art Buying
  • French
  • Account Management
  • Artist Sourcing
  • Photography
  • Able to use Microsoft Word; Excel; Access; Publisher
  • Art Culture Project Management
  • am an Open-minded
  • Diplomatic
  • Creative

Work history

Currently

Senior Account Manager

Emma Guillerand Ltd

Jan 2013
  • London, United Kingdom
  • Freelance
  • Across different sectors and agencies, working on roles from client management to creative producer and hybrid roles. Scoping, managing and heading up resources and the financial management. • Agencies – Brash Brands; Pollitt & Partners; Adam and Eve DDB; Purpose; Latitude Agency; Bandstand; TJX Creative services; BD Network; LONO Creative. • Key Sectors – Charity, Entertainment, Fashion, Luxe, Hospitality & Event, Properties & Automotive. • Key Clients – Cancer Research UK; Odeon Cinemas; Universal Music; Google Youtube; Gap; Hairdresser Paul Edmonds; TK Maxx & Home Sense; Marriott Group; Duvent; Singapore Yacht; Chiva Som; The Gherkin; Greenlands; Wanda; Forise; Peugeot Global Account. Key Achievements: • Extended marketing experience and knowledge from branding, collateral, photography and videos creation, website, art buying, advertising, window display, social media content creation to infographic. • Embraced new experiences, working on an exceptionally fast paced projects as bilingual Creative Producer producing shoots and art buying for b2b as well b2c new media client campaigns, with OOH, editorials. • Led projects for international clients working for different markets and languages, as well as organised different timescale projects for clients based, for example, in Australia or China. • Worked in the charity sector managing design and branding for integrated campaigns and kits. • Ran 360 marketing experience managing the full marketing side for a luxurious hairdresser, from fashion shoots, comms plan, digital marketing with website and social media strategy, window displays to in-salon communication and all the collaterals design. • Created social media content liaising with bloggers to create a fashion campaign. • Managed highly creative design and branding projects for smaller scale clients, for events or hotels. • Oversaw the design and build of a digital innovative data, sales & stream interfaces facilitating targeted campaigns for well know music production company. • Pitched and worked across various new business proposals from global automotive account, property prospects to an independent luxurious hotel. • Immersed in the client side, an international fashion name, as a Brand Manager managing the marketing from the website and social media management, photo shoot production to emailing, editorials, in-store communication, radio and TV production.

2012

Junior Account Director

Bd Network

Jan 2008 - Sep 2012
  • London, United Kingdom
  • Full Time
  • Junior Account Director ( Joined as a Senior Account Executive) Peugeot Global Account Responsibilities: • Working with the head office based in Paris managing shoot production, as well as managing and developing the design and production of the master catalogues and mobil/tablet applications. • Developing content from photography videos, CGi, 360 configuration, augmented reality. • Developing the user journey for the applications or more integrated interactive brochures. • Managing additional projects such as communication kits, banners and social media content. • Identifying and driving additional briefs, developing new business, such as POS kit or DM pieces. • Building and developing a strong and strategic business relationship with the client. • Managing a team, providing guidance to two direct reports, ensuring their development as well as occasionally other members of the team and freelancers. • Preparing and developing client business plans with the other members of the team. • Managing the internal resources and traffic. • Controlling financial procedures, providing costing, managing WIP, credit control and forecast. Key Achievements: • Responsible for the development and launch of Peugeot’s first iPad application. • Prepared and won the pitch for the accessories brochures, a 3-year contract worth 0.5M Euros, as well asmaintaining the main retainer 1.2M/year. • Trained all the new members of the team, prepared the internal process for their development. • Found cost effective solutions such as redesigning all our catalogues to save 30% on print globally, as well as design and production solutions to save a location shot. • Worked on successful French copy / Ensured quality and traffic management during period of under-resourcing / Ensured excellent client relationship with all members of the head office.

2008

Marketing Coordinator

Elemental Design

Jan 2007 - Jan 2008
  • London, United Kingdom
  • Full Time
  • Marketing Coordinator Responsibilities: • Streamlining and managing general marketing activities, solutions and processes: PR activities, newsletters, banners, ads, website news, SEO in French and English. • Responsible for the business development of the agency, prospecting and presenting to international brands in luxury, fashion and cosmetics. • Assisting in project management for client accounts such as Harrods – event set ups, window displays from design to production. Key Achievements: • Prepared and won merchandising activities for l'Oreal. • Prepared and organised in 2 days, 8 meetings with international luxury, cosmetic and fashion brands in Paris, such as Cartier, Sonia Rykiel, Clarins, Galeries de Lafayette, Printemps, Jean-Paul Gaultier. • Managed press articles on specialised websites and magazines.

Education

2017

Certificate

London school of Photography

Jan 2017 - Jan 2017
  • London, United Kingdom

2004

Master's Degree in Information and Communication Sciences

Universite Paris Nanterre

Sep 2003 - May 2004
  • London, United Kingdom
  • 1st - Dissertation on the Cinema industry and its Critics 2nd - Dissertation on the Music industry on the digital age

2003

Bachelor's Degree in information and Communication Studies

University Renne 2

Sep 2000 - May 2003
  • Rennes, France
  • Including Cinema and Audiovisuel's Studies