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emma hauldren

Director of digital, brand and marketing


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  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsCreative Design Manager - Creative Director


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About me

Cuts through super-saturated markets with compelling design thinking and solutions. Director of communications, strategy, design and storytelling in brand experience and marketing. Translating new and existing product concepts into innovative experiences for internal and external audiences. Passionate about actively contributing to design projects, despite managerial level.

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  • Creative Director
  • User Interface
  • User Interaction
  • Design Thinking
  • Team Leader
  • Brand Concept
  • Product Design
  • Digital Design
  • Content Creation
  • Content Editor

Work history


Director of Digital, Brand and Marketing


Aug 2016
  • London, United Kingdom
  • Full Time
  • Creating the brand vision for this technology company in the health wearables sector. Encompassing apps, web and social. Leading a group of designers and developers to deliver this vision. Driving the principles and future strategy for the company, as biometrics and wearables evolve, helping to establish Onitor’s role within the future of health. Working collaboratively with sales, engineering and product marketing to meet key deliverables.


Creative Director


Feb 2016 - Aug 2016
  • London, United Kingdom
  • Freelance
  • Working within the Windows creative team, designing the interactions and user flow between Paint 3D and the extended Microsoft suite of applications, plus 3rd party apps.


Creative Director


Apr 2014 - Feb 2016
  • London, United Kingdom
  • Full Time
  • Creative Director at Microsoft, defining and communicating the design language for a vast portfolio of products and services. Forming the communication bridge between key stakeholders across the business, elevating Design as a major differentiator to our competitors by shaping and leading strategically significant design projects. Instrumental in driving the use of metal instead of plastic in the design and production of Windows Phones, giving hands-on creative direction proposing future concepts for the Microsoft portfolio. Prototyping these concepts as products.


Creative Lead

Nokia Design

Jan 2005 - Apr 2014
  • London, United Kingdom
  • Full Time
  • Part of a newly formed team to turn Nokia’s diverse portfolio of products into a unified brand offering. Creating cohesion across the organisation’s global design. To create, by 2012, a consistent product - Lumia. 2012: Winner of a Kudos Award for my work at Nokia.


Art Director

Leo Burnett

Dec 1999 - Dec 2004
  • London, United Kingdom
  • Full Time
  • Leading a team of designers working on innovative, digital, below-the-line advertising campaigns for major brands, including Coca-Cola, Fiat, Alfa Romeo, Mars, Kellogg’s, McDonald’s and Procter & Gamble. Pitching for new business with 100% success rate. 2003: Winner of the MCCA Best Integrated Campaign Award for Ariel Championship Whites.


Visiting Lecturer

The Royal College of Art

Aug 1996 - Aug 2016
  • London, United Kingdom
  • Freelance
  • From Maker to Creative Director. Every year I am asked by the Royal College of Art to give a lecture to their Goldsmithing, Silversmithing, Metalwork and Jewellery MA students. Lecture topics revolve around the link between studying the above disciplines and working in the field of Design for big brands, technology companies and advertising agencies. I speak about my approach to design across a broad spectrum of media: the fact that whatever discipline is studied expands rather than limits future projects if combined with an appropriate approach to problem-solving.




The Royal College of Art

Sep 1992 - Jul 1994
  • London, United Kingdom
  • Masters Degree in Applied Arts. Goldsmithing, Silversmithing, Metalwork and Jewellery


Bachelor of Arts (BA), 3D Design

Manchester Metropolitan University

Sep 1987 - Jul 1990
  • Manchester, United Kingdom
  • Bachelor of Arts (BA), 3D Design in Wood, Metal, Ceramics and Glass



Competitions and Professional Awards won:

The Royal College of Art

  • British Arts Council Award, The Royal Mint Medal Competition, The Worshipful Company of Pewterers Award, Crafts Council Business Setting Up Grant, Selfridges Prize, RSA Travel Award, The Makowers Charitable Trust Award, Dimple Whiskey Design Competition, New Designers Award, The Worshipful Company of Goldsmiths RCA Bursary, Stella Artois Design Competition. Kudos Award & Design Award for Excellence, Nokia Design MCC Best-Integrated Campaign for Ariel Championship Whites Campaign Direct Finalist, Best Integrated Campaign, DMA Awards Gold/Automotive for Fiat Panda