Emma Humbey

Marketing Executive

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  • LocationWoking, Addlestone, United Kingdom

Skills

 

  • Advertising
  • Digital Media
  • Events
  • Marketing PR
  • Design
  • Email Marketing
  • Events PR
  • Internet Marketing
  • Marketing Strategy
  • Social Media Marketing
  • Illustrator
  • Indesign
  • Photoshop
  • Powerpoint
  • Marketing Brand PR

Work history

Currently

Marketing Executive

Lab

Apr 2014
  • Lab is an award-winning digital agency, working with brands who want to offer their customers a personalised experience online. Recently named one of the Top 50 digital agencies outside London by The Drum, we specialise in website design and development, Sitecore, Magento, Drupal, digital marketing and consultancy, to produce high-performance customer-focused websites and digital marketing campaigns that drive businesses forward and sales up. Clients include The Guardian, Whirlpool, Oakhouse Foods, Subway, the Department of Health, SmartFocus, Reed Learning, and Karndean Designflooring. Key Responsibilities: - Managing the Lab website, including regular analysis, content creation and changes to the customer journey to improve conversion. - Event management and thought leadership; owning and managing our own quarterly events in addition to securing speaking opportunities at large conferences and liaising with partners for joint events and webinars. - Developing and implementing email campaigns, including monthly updates and targeted campaigns. - Ensuring our monthly lead targets are hit across platforms, and adjusting lead-gen strategy. - Strategic planning & budget tracking for all marketing campaigns. - Planning and overseeing PPC campaigns, working closely with the digital marketing team. - Leading internal social activities and assisting HR when required. - Assistance to MD & Directors when required.

2014

Marketing Assistant

Drummonds Bathrooms

Jan 2013 - Apr 2014
  • Drummonds are a luxury bathroom manufacturer & retailer, with a high profile client base and a close relationship with the interior design agency. Key Responsibilities: - Managing the website, including content creation, importing new products and improving the customer journey. - Liaising closely with a digital agency to test and implement PPC and SEO campaigns. - Working alongside an external PR agency to organise product launches, photoshoots and events. - Managing the Social media channels, putting together a social strategy and conducting monthly analysis. - Creating promotional and season-specific email campaigns for lead generation. - Organising stands at trade shows, from liaising with designers to the logistics department. - International sales inquiries, producing quotes for clients and finalising the sale. - Assistance to MD when required.

2012

Marketing & Events Coordinator

Bluebella Lingerie

May 2011 - Dec 2012

Education

2012

Fashion Promotion and Imaging

University College for the Creative Arts, Epsom

Aug 2009 - May 2012
  • Fashion Marketing

2009

Design and Applied Arts

University for the Creative Arts, Farnham

Aug 2008 - May 2009
  • Foundation Degree