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Naked is one of London's leading creative marketing and branding agencies. My role is to oversee projects from conception through to delivery ensuring they complete on time and on budget. I have line management responsibility for 2 junior Producers plus production management of accounts including eBay, Virgin Atlantic, Danone, Mars Petcare, Cadbury and more. Projects range from small to large budget, here's a selection below: - 4 short films for Danio - a studio shoot featuring a puppet and high profile influencer Alfie Deyes - Event at Westfield Stratford for Cadbury - a 'fair-trade' Ghanaian style hut that invited members of the public to participate in different activities. Also included social activity - Global roll out of award winning trade website for Virgin Atlantic - a content focussed/client CMS managed website, live in 13 different markets - Animation for Virgin Atlantic - to promote their online trade portal - Responsive wireframe/design templates and toolkit for Whiskas global markets - Facebook application for Virgin Atlantic consumer audience - a destination focussed app, using user profile imagery plus competition - Scoping of Ideal Home show event, interactive website build, 6 mini online documentaries, event, social activity
Mother is a pioneering, multi-award winning creative advertising agency. I joined the digital team as Producer looking after accounts for IKEA and Stella Black. My work included: - Project Management of immersive online experience for Stella Black working closely with the events team to ensure the website aligned with the real life experience - Small to medium sized projects for IKEA including banner ads and microsite builds - Working with 2nd screen technology for New Look, developing a 'style your own outfit' function for users online - Management of Mother London internal Christmas Twitter campaign 'Lappileaks' (like Wikileaks but scandals from Lapland)
The Design Council believes great design can change lives, communities and organisations for the better and their mission is to champion this standard of design. I worked as their Online Marketing Manager - my role was to increase awareness of The Design Council’s role and activities online. My work included: - Management and maintenance of social media platforms including LinkedIn, Twitter, Facebook, Vimeo and Flickr - Implementation of an email marketing system - Management of email marketing including build, broadcast and analysis - Working with internal teams to implement creative campaigns including live online chats, webcasts and Twitter debates - engaging our Senior level staff and the design community. - Increasing the reach and impact of the Design Council through increased participation and engagement with our online audiences The Marketing Team made the following statements in support of my nomination for a Design Council internal award: In a ludicrously short space of time Emma has made a huge impact on both the team and the organisation. Her positivity and flair for the wonderful world of the web has helped to drag our digital marketing empire kicking and screaming into the present. Emma has helped to bridge the collective efforts of the marketing, content and website teams - making us all more effective and (thanks to her love of stats and feedback) allowing us to track our progress, plan for the future and celebrate our successes. Emma has transformed our online marketing and is so full of ideas and new approaches that she is - quietly and unassumingly - a real force for change
Working as part of the production team I oversaw T-Mobile and Sainsbury's bank online creative, co-ordinating the production of banner and email advertising, in-store multimedia (interactive touch screen and E-posters) and more.
Working as part of the corporate responsibility team I project managed their Education and Youth focussed campaigns including management of their 'Reach for the Sky', Virtual Newsroom and Victory Shield websites. I project managed the design and build of an educational content recommendations engine microsite. I also oversaw their 'Sky Young Journalists of the Year' competition, producing the online experience, a workshop with Sky News Editors for the winners and all other production requirements.
Working as part of the marketing department I was responsible for the upkeep and reporting for 3 commercial websites and 1 intranet site. I also executed weekly email campaigns, oversaw the online photography via the Warehouse and managed the redesign of the commercial websites.