Work history
Freelance Creative Strategist
I wasn’t one of those kids who made master pieces out of Lego or painted Turner Prize winners aged five. I loved to make things and I loved art at school.
As I grew up and became a designer I loved ideas. I was fascinated with the thinking process behind design and addicted to uncovering that winning thought that joined all the dots. A unique idea that excites the team, delights the client and cuts through the mind boggling mass of brand communications to the heart of the human we are trying to connect with.
As I grew, my fascination changed shape a little. Those humans and how to build relationships with them became my passion. Working with businesses and organisations, big and small, I use creativity to tease out of people what they really want and need, everyone from gardeners to hikers, homeowners to librarians.
Armed with this vast array of insights and information I developed a knack for sorting it into neat little buckets, finding the corner pieces and gradually building a picture for the business. The great thing being that if you build this picture from the viewpoint of the people you want to show it to, they'll love it a whole lot more.
I have a feeling, as I continue to change businesses and shift behaviour, that this addiction may continue for a while longer.
Creative Strategist
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During my time at BRR I took responsibility for a wide range of customer insight work including planning and running creative workshops with consumers, clients and key stakeholders. My role centered around the distillation of these learnings into viable strategic directions while working side by side with designers to bring this thinking to life visually in a way that excites and engages human beings.
I have worked with businesses, organisations and government in a diverse array of industries including: Conservation, libraries, real estate, garden products, honey, farming, audio visual equipment, accounting and a few others.
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Skills
- Consumer Behavior
- Creative Thinking
- Brand Development
- Design Thinking
- Strategic Thinking
- Brand Architecture
- Competitive Analysis
- Workshops
- Consumer Insights
- Brand Storytelling
- Market Analysis
Education
BA Graphic Design
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