Emma Perkins

Executive Creative Director

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  • LocationUnited Kingdom

About me

 

Emma started in the Advertising industry nearly 20 years ago, working five years in Direct, five in Integrated and in the last 10 becoming an expert in Shoppers. As ECD, Emma steered Saatchi & Saatchi X London to be the most awarded in the network. During those ten years digital disruption changed the business and communications landscape. So to keep pace with this change she moved to Cheil, the Korean network renowned for its innovative digital work. There she had a lead role in a very exciting and cutting edge creative department, alongside some of the best talent in the business working with Digital, Social, Experiential, UX and Content experts. In 2015 Emma was appointed by MullenLowe Open as ECD of its flagship London agency. She has been tasked with building the creative reputation of the MullenLowe Group’s activation network. Creative accolades include agency of the year at MAAs, and award recognition at Cannes and D&AD, she also judged D&AD 2015 on the Direct panel. Emma is passionate about making the creative industry more diverse and is currently working on three projects to promote the advancement of diverse talent: She runs a female mentoring programme for ‘She Says’ called Whos Your Momma; Is a founder of ‘Token Man’ an initiative to give men a better understanding of the challenges women face in our industry; and acted as a Mentor to the winning team of the Great British Diversity Experiment.

Skills

 

  • Advertising
  • Events
  • Marketing PR
  • Branding
  • Art Direction
  • Brand Management
  • Design
  • Marketing Strategy
  • Social Media Marketing
  • Creative Direction
  • Print Campaigns
  • Communications
  • Illustrator
  • Indesign
  • Photoshop

Work history

Currently

Executive Creative Director

Lowe Open

Feb 2015
  • Lowe Open appointed Emma as ECD of its flagship London agency. She has been tasked with building the creative reputation of the Lowe Group’s activation network.

2014

Creative Director

Cheil Worldwide Inc

Mar 2013 - Dec 2014
  • During the ten years Emma was at Saatchi digital disruption changed the business and communications landscape. So to keep pace with this change she moved to Cheil, the Korean network renowned for its innovative digital work. Emma joined Cheil Worldwide as Creative Director where she had a lead role in a very exciting and cutting edge creative department, alongside some of the best talent in the business working with Digital, Social, Experiential, UX and Content experts. Being proactive and a self-starter with an eye for opportunity led her to working predominantly in new business prospecting. Alongside working on Samsung Mobile, Tablet and Domestic Appliance launches she developed the agencies Digital Retail offering for a broad range of clients, creating new and innovative technologies to help people shop.

2013

Executive Creative Director

Saatchi Saatchi

Mar 2010 - Mar 2013
  • Member of the Exec leadership team in London, working closely with the MD on the strategic vision and financial planning of the agency. Doubled the size of the agency with new business wins successfully managing rapid growth. Achieved agency of the year at MAAs, and award recognition at Cannes. Sat on the Saatchi & Saatchi EMEA creative board and the Saatchi X Global Creative board. Was often called upon to interview and train creative leaders for other countries. Worked within and acted as lead agency in multi-disciplined, multi-agency loop teams; building solid relationships that brought agencies together collaboratively as an ecosystem to make clients marketing more integrated and more effective

2010

Creative Director

Saatchi Saatchi

Mar 2006 - Mar 2010

2006

Art Director

Saatchi Saatchi

Mar 2005 - Mar 2006

2003

Creative Group Head

Bates 141

Mar 2000 - Mar 2003

Education

1996

Graphic Design

University College Falmouth

Jan 1994 - Mar 1996