Work history
Z
Z
Director of Brand Experiences and DigitalZ7 Communications
Dubai, United Arab EmiratesFull Time
Founded the Brand Experiences and Digital departments at Z7 Communications, growing the business from traditional communications into an integrated 360 strategic agency
Clients include; Louis Vuitton, Dior, Jimmy Choo, Net-a-Porter, Ferragamo, Charlotte Tilbury, Gucci
• Build, manage and execute experiential and digital strategies for Global brands in the ME
• Maintain brand integrity, adapting global campaigns throughout the ME region
• Lead multiple creative and social projects with on-going timelines, measuring ROI against KPIs
• Conceptualize and produce large-scale events, managing local and global stakeholders
• Oversee community and platform management, monitor SEO and user engagement
• Formulate cross-platform content strategies to build online communities and drive engagement
• Recruit and lead cross-functional teams to service events and digital requirements. Foster an internal environment that cultivates imagination, best practices and fresh perspectives
• Identify and win new business opportunities, advise on growth strategy and secure partnerships
• Reporting to the CEO and COO, financial responsibility including; year on year financial forecasting, complex multi-million dollar budget management, profit reconciliations, managing resource levels, fee and supplier negotiations, management of P&L
Head of Events & ProductionSEEN Group
- London, United KingdomFull Time
Founded Be SEEN Events and Production, growing SEEN into a group of creative agencies. Developed a business strategy ensuring Be SEEN curates memorable, shareable and strategic experiences
Clients include: Fenty, NARS, Christian Louboutin, Topshop, Unilever, L’Oreal
• Accountable for the creative and financial success of Be SEEN, lead and execute high level events
• Manage multiple clients and senior stakeholders through overall project, production and budget
• Develop and deliver a vision for the project that adds value to the brand’s business
• Create engaging content on multi-channel communications
• Event design, supplier liaison, technical production, talent contracting, ambassador management
• Strong internal team leadership inspiring loyalty, commitment and consistent motivation
• Business strategy and implementation of efficiency driven processes, manage yearly P&L
• Generate critical time paths, scheduling, RAMS, event crisis management
• Global Toolkit generation and management of event guideline implementation in local markets
+ Show more
Skills
- Marketing PR
- Corporate
- Creative Event
- Account Management
- Business Development
- Client Services
- Consumer PR
- Events PR
- Pitching
- Production Management
- Event Execution
- Event Organisation
- Event Planning
- Communications
- Relationship Management