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Emma Sexton

Founder of Make Your Words Work™

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About me

In House Design team consultant - with a proven track record in transforming design/creative teams into profitable, high performing, happy, motivated, business divisions. Founder and Creative Director of Make Your Words Work™ (, a design company challenging the traditional agency approach by empowering their clients to use design in ways that will transform their business from the inside out. We enable our clients to use visual design and storytelling as a powerful force within their business - and we created the first in house design award (as part of the nationwide Fresh Awards). Over 18 years graphic design experience working with brands such as Barclays, Boots, Coke, Disney, L’Oréal and Unilever. I have an MA in Design Management from the London College of Communication, I am a qualified business coach and the ex-Director of SheSays (, the largest global creative network for women. Shiny Shiny's Top 50 Most Inspirational Women. Winner of the Kantar Inspiration Award, WPP WPPed Cream Award and the Future 100 Award. Published in Ian Wharton's book ‘Spark for the fire’ published by Harriman and The Challengers Almanac. Working with Shelley Zalis and The Ipsos Girls Lounge initiative ( A regular speaker and writer to blogs and publications - view on Creator of 'Flock' ( / @WeFlockNY) a story of seven female entrepreneurs who went on a collaborative business adventure to New York. Creator of 'A Hetero Approach' ( a concept for a new business culture which takes 'gender out and put values back in' to business. Co-Founder of 'A Herd To Run With' ( an event series where people interested in creating better and new ways of working can solve their challenges together. Ultimately my real passion is about entrepreneurship and how we redesign 'business as usual'.


  • Advertising
  • Branding
  • Corporate Identity
  • Art Direction
  • Digital
  • Brand Design
  • Brand Identity
  • Design
  • Creative Direction
  • Online Campaigns
  • Print Campaigns
  • Illustrator
  • Indesign
  • Photoshop

Work history



A Herd To Run With

Jan 2015
  • When it comes to trying new things and being professionally or personally vulnerable, we often prefer to know that there are others on that journey with us - it feels somehow safer and enables us to be more bold and brave. A Herd To Run With is a sociable ‘herd’ where people interested in creating better and new ways of working, can come together to share, collaborate and redesign work as we know it to make it better – for everyone.




Nov 2014
  • Flock aims to raise awareness of collaboration in business. Seven London businesswomen flew to New York for one week where they organised a programme of networking events, talks, collaboration sessions and more. All influencers in the media, creative and advertising industries, they came together to find ways to collaborate via their networks - rather than compete. The aim of the experiment was to create an informal environment for people to learn, empower and collaborate.


Founder & Creative Director

Make Your Words Work

Jan 2013
  • We are a design company with a proven track record of increasing pitch conversion rates, engaging audiences and transforming in-house design teams. Engage and inspire your audience... CREDENTIALS & PROPOSALS We create beautiful pitch, proposal and sales materials, giving you a competitive edge MARKETING & PR Targeting the media, consumers, trade customers or your clients, we show what you have to say in a surprising and engaging way. INTERNAL ENGAGEMENT We transform procedures, company policies and business strategy into creative collateral that’s conducive and inspiring Transform & build your design team... STRATEGY Establishing a vision and raising the standards of output. Identifying where they can have the greatest impact. OPERATIONS Systems and process to enable your team to work efficiently and identifying how they can add more value to your business. SETTING UP A TEAM Ready to bring design resource in house but don’t know where to start? We can help you to set up or even expand your design team. Design can be a powerful force within your business and we can show you how.


Design Manager & Creative Director

The Mind GYM

Sep 2011 - Dec 2012
  • Strategically leading the design team, developing their capabilities and ensuring they became an inspiration within the business. Enabling the team to grow from 3 to 13 with in 12 months with the capability to deliver globally. Whilst heading up the design team I led the Creative Direction of the Mind Gym's new brand identity and ensuring the internal design team played a key part in the concept development and final execution of all materials.


Head of Expression

Added Value

Jul 2010 - Oct 2011
  • Head of Expression at Added Value, WPP’s leading and most established Brand development and Insight consultancy. The source of Marketing Inspiration. I headed up the creative team of five enabling them to deliver great creative impact and inspire a more creative culture. The team became the catalysts for creativity in the business, increasing their pitch conversion rate by 25%, and kickstarting an internal initiative that was rolled out to all the global offices.


Brand Communications


Jan 2010 - Oct 2012
  • Opnuu was a business idea born after two friends said "wouldn't it be great if we could share our wardrobes with our friends online". I was involved in the start up team and came up with the name and logo. Opnuu was closed down in October 2012 due to lack of funding.



Shesays UK

Apr 2007 - Dec 2014
  • SheSays is an award-winning global organisation running free mentorship and networking events to over 3000 women in the creative business. Why? Because we want to see more women at the top. And since we are all about doing we also offer courses, career management and a collaboration platform called shout.


Founder & Design Director

EXO Design

Jan 2007 - Aug 2010
  • Over my four years at Lexis PR I successfully transformed their in-house design team into Exo - a highly profitable integrated design agency. I increased turnover by 143% and profit by 40% by generating an external client base. I leave behind a team that still has the potential to go on achieving much more.


Senior Designer

Point 6 Design

Jan 2002 - Dec 2004



Design Management

University of the Arts, London

Aug 2004 - Jun 2006