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Jessica McCormack is a Mayfair-based jewellery designer who started selling her handcrafted creations in 2010. With only nine people working for the company, I am solely responsible for promoting and marketing the brand. I act as the first point of call when journalists have requests, but spend much of my time proactively securing coverage. In my first few months, I organised placements in 30 publications, including Vogue, the FT, Harper's Bazaar, Tatler, Vanity Fair, The Times, The Telegraph and The Wall Street Journal. I also manage social media accounts; organise press events; use my contacts book to introduce Jessica to key players in the industry (such as stylists, fashion and jewellery writers and photographers); and make decisions as to which VIPs and celebrities to loan jewellery to. Furthermore, I also handle key marketing roles such as creating presentations and press releases, writing proposals for future collaborations and analysing our media coverage to see how we can further improve our reputation. Since I began my role, I have introduced weekly PR reports that are shared with the team and our board of investors. Before my role was taken in-house at the beginning of 2015, it was covered by two agencies, Liz Matthews PR and Emma Beckett PR
Working across both Harper's Bazaar (12 issues a year) and Town & Country (four issues a year), I assisted Leith Clark, Style Director at Large, Eugenie Hanmer, Executive Fashion Director, and other senior members of the editorial team. This wide-ranging role involved taking charge of fashion week schedules across both ready-to-wear and couture (arranging tickets to shows in New York, London, Milan and Paris, managing drivers, making all appointments etc); coordinating and attending photo shoots in the UK and abroad (requesting clothes and accessories, helping with logistics); styling still-life and jewellery shoots; writing for both websites; and helping run social media accounts. I also managed interns as well as overseeing the progress of our Junior Fashion Assistant.