Overseeing the customer relations team, making executive decisions and managing the team. Assisting on all PR & Marketing activities, liaising with our PR agency, writing press releases, organising samples and publishing content across all social media channels.
Delivered an exceptional personal service, assisted with visual merchandising around the store and contributed to social media.
Returned to Swarovski Crystallized to help develop and launch the rebrand to Cadenzza, working on marketing and store openings.
Assisted the Account Executive and Account Manager, creating and seeding product alerts to target media. Created and generated editorial and product placements to the media. Assisted at London Collection: Mens. Responsible for the management of sample requests through selecting appropriate samples and images for fashion publications. Highlighted client and competitor coverage through monitoring magazines, newspapers and all aspects of social media and thus sent coverage to client on a daily basis. Ensured all circulation figures and ad rates were up to date and imported. Conducted weekly and monthly client activity reports and presentations. Maintained and updated editorial folders, press and media contact database.
Assisted with marketing projects and worked on product launches. Gained strong social and communication skills whilst working events. Responsible for the management of sample requests and selecting appropriate products for publications. Gathered valuable research to help decide on future plans for the re-brand. Created marketing documents to send out to customer base.
Broad range of subject areas including, fashion PR, marketing, branding, fashion journalism, with key projects including trend forecasting.
GCSE - 11 A*- C’s, including Maths, English, Business Studies, Textiles and Dance. 1 AS Level - Mathematics. 3 A-Levels - Psychology, Textiles and Business Studies.