In a world inundated with choice, I’m committed to crafting engaging and inspiring content that makes your brand stand out in an authentic and innovative way. I’m a storyteller who understands the importance of balancing creative, customer-focused, and commercial objectives. I have a proven ability to thrive in a fast-paced, collaborative, and continually adapting environment.
Work history
Content ManagerMonsoon Accessorize
London, United KingdomFull Time
- Collaborated to set and oversee long and short-term content strategies.
- Managed content from ideation to execution, using data, insights, and trends to optimise.
- Worked with e-commerce, CRM, and Digital Marketing to provide an enriched customer experience, while ensuring content aligned with business and trade objectives.
- Implemented content planning processes to increase productivity and collaboration.
- Juggled multiple, often conflicting, priorities and collaborated with internal and external stakeholders.
- Managed external PR agency, working with them on events management, influencer marketing, and other PR activations.
- Gatekeeper of all copy, ensuring it was on brand, engaging, and customer focused. Including SEO copy for website.
- Updated brands TOV and brand messaging.
- Managed social media channels, as well as community engagement.
- Budget management.
Digital CopywriterSwarovski
- London, United KingdomFreelance
- Updated the TOV of the Atelier site, including social, emails, site copy, and product descriptions.
+ Show more
Skills
- Copywriting
- Brand Storytelling
- Social Media Management
- Feature Writing
- Interviewing
- Brand Tone
- Creative Planning
- Digital Communication
- Optimisation
- Management
Education
M
M
Postgraduate Diploma in JournalismMassey University
- New Zealand