About me
A social media professional with demonstrable experience of producing effective digital strategies for B2B and consumer brands including Girl Talk and Match of the Day magazines, and The Prince's Trust.
Projects
- Saffy in LondonAfter getting a puppy in 2018, I started instagram.com/saffyinlondon as a side project - a way to be creative, practice photography and learn more about growing engaged audiences on Instagram. Saffy now has almost 3,000 followers, a brand partnership with leading food brand Forthglade and has modelled for eco-friendly pet range Beco.
Work history
Associate Marketing ManagerWE Communications
London, United KingdomFull Time
A one-year contract where I took ownership of WE’s global social media channels within European time zones, as part of a 24-hour global social team.
Responsibilities
— Collaborating with partners in Germany, South Africa and the UK to produce relevant, engaging content in line with each market’s vision.
— Engaging with audiences and supporting new business objectives through LinkedIn, Twitter and Instagram.
— Amplifying industry news and events in real time, contributing WE's point-of-view.
— Developing content plans for Facebook and Instagram.
Key achievements
— Produced WE’s Cannes Lions 2019 campaign across Twitter and Instagram, achieving over 1.5 million impressions and landing WE a headline story in the Holmes Report.
— Amplified the launch of a new Frankfurt office, generating five new business leads and helping to expand WE’s reach in Europe.
— Gained experience consulting with senior stakeholders and advising them on how to increase their online presence.
Digital Marketing ManagerThe Prince’s Trust
- London, United KingdomFull Time
My role at The Prince’s Trust head office was to develop The Trust’s social strategy for amplifying their range of online courses. This was a contract role, working as part of an Agile project team.
Responsibilities
— Improving existing channels to make them relevant and engaging for the Trust’s target audiences - young adults either looking for employment or to learn the skills needed to start their own business.
— Reporting Analytics; informing senior stakeholders of current trends in platform and user behaviour with recommendations for insight-driven social content.
— Maintaining effective relationships with partners including investors, celebrity patrons and full-time team members.
Key Achievements
— Revamped social channels and content plans, resulting in an 11% increase in sign-ups to online courses (2018 v 2017). An increased number of young people were inspired by content on Instagram, YouTube and Twitter to not only sign up for a course, but also to start their training and apply for a mentor.
— Successfully implemented the use of creative platforms new to The Trust; influencer, ambassador and user-generated content on IGTV and TikTok reached over one million users in one 2018 campaign.
— Produced The Trust’s first social media-led launch campaign, bringing their online courses to more people than ever before.
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Skills
- Social Marketing
- Social Media
- Digital Marketing
- Google Analytics
- Copywiting
- Youtube
- Influencer Engagement
- Influencer Marketing
- Content Creatiion
Education
U
U
2:1 (BA Hons) Human GeographyUniversity of Southampton
- Southampton, United Kingdom