Emma Yardley
Available

Emma Yardley

Head of New BusinessLondon, United Kingdom
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Emma Yardley
Available

Emma Yardley

Head of New BusinessLondon, United Kingdom
Work history
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    PR Account ManagerGo Türkiye (Turkish Tourism Board)
    London, United KingdomFull Time
    Starting as a communications executive for the Irish market, I expanded my responsibility to account management of UK & Irish market. Role covered event management, media outreach securing national feature coverage and international press release coverage, influencer outreach, developing a 2022 press trips programme for company execs, national media, and influencers, and more.
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    Senior Account ExecutivePembroke and Rye
    London, United KingdomFull Time
    Responsible for social media strategies, media outreach for new brands, line managing and training new-starters, award submissions for both the agency and clients, new business pitches, project proposals, and developing/enhancing client relations. Namely, I was responsible for creating, scheduling and delivering social media content for Panasonic Avionics' Twitter and LinkedIn channels. Worked alongside international client to create C-suite exec profiles, promote media coverage, shoutout to client customers, and engage new audiences in USA and abroad. Managed agenda and actions of weekly client meetings alongside monthly reporting. Additionally, developed social media campaigns for Canadian Affair for Canadian and UK holidays, created day-to-day content for Twitter, Facebook, Instagram and LinkedIn - adapting tactics per changes to platform algorithms. Responsible for generating brand awareness for new sister company American Affair through a detailed media outreach program. Developed lasting networks with national and travel trade media.
Education
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    Bachelor of Arts (BA) University of Greenwich
    London, United Kingdom
    First Class Degree in Public Relations and Communications