Emmy Dayal

Global Events Director

  • LocationLondon, United Kingdom

About me


I am an ambitious, creative and lively lady, always looking to learn and develop my knowledge. I truly love to support and lead teams to collaboratively go above and beyond our aims. Constantly striving for innovation in creative, operational, resource and commercial strategies With a broad range of interests, business development, curated events, alternative initiatives and branding tend to take my focus in the creative industry. I welcome the stress of fast paced work and move with enthusiasm and determination for style, design and conceptual excellence. Organisation, communication and social skills joined together in a responsible manner, sit at the core of my credentials. I enjoy exploring diversities in culture and integrating them into creative business where possible. I aim to be a woman who curates, creates and develops brands to pioneer with a humble and authentic attitude.



  • Digital Media
  • Events
  • Marketing PR
  • Branding
  • Art Direction
  • Creative Event
  • Live Event
  • Party Planning
  • Brand Management
  • Design
  • Communications
  • Excel
  • Indesign
  • Office
  • Photoshop

Work history


Global Events Director


Sep 2015
  • Execution of a variety of brand activations via events, production and experiential initiatives. Inserting these initiatives into larger strategies from additional revenue streams to audience acquisition, retention and brand awareness. Responsible for fulfillments of tasks across an array of sectors: - Concept curation. Matching brand values & ensuring a strong application of social, alternative and rebellious aesthetics - Collaboration with designers and contractors to establish off-centre yet authentic visuals. - Sponsorship sales, proposals & pitches to a variety of industries - Direct social media and marketing strategies to deliver optimum results for activations in terms of acquisition, awareness and commercial gain for both clients and CLICKON - Campaign Strategy off-line & on-line - RSVP/ Audience Management - Negotiation and deal structuring with Agents & Artists - Risk assessments and Licensing - Intricate Budgeting - Content StoryBoarding, Editing & Management - Market due diligence - Establishing KPI’s across all areas of the project Intricate reporting systems for all parties Identifying key cultural and seasonal trends across many creative and travel industries Optimise skills, personalities and ideas of my team. Working with our editors to ensure maximum exposure and support from our online presence is fully cohesive with the projects concept and tone. Success in activations led to sponsorship of global series across multiple cities around the world. Constructing numerous budgets to account for market split, sponsorship, distribution and more. Campaign, contract and commercial building of partnerships based on a variety of models. Ensuring beneficial terms for both parties in regards to the social currency of CPM, CPA, CPC. In the companies infancy I would negotiate and highlight joint ventures in terms of partners, industries and cultures.


Head of Business Development


Dec 2014 - Oct 2015


Global Business Development Asst


Sep 2013 - Nov 2014


Freelance Assistant Stylist


May 2012 - Jan 2013


Project Manager & Creative Director Support


Mar 2012 - May 2012


Head of Brand Communications Assistant

Ted Baker

Jul 2009 - Mar 2010


Press Relations Intern

The Communications Store Ltd

May 2005 - Jul 2005



Graphic Arts and Design

Leeds School of Architecture and Design

Jul 2010 - Apr 2013
  • Awarded First Class Honors