I'm a creative technologist based in Sydney, Australia.
With more then a decade playing around with design and code, pitching ideas to clients and often failing, I can say I directly experienced the importance of Play.
A prototype is the most direct and effective way to showcase the potential of an idea and it allows non technical people to FEEL how it works.
It’s more than understanding a concept. It is about giving people the chance to feel, touch, see and smell an idea.
Whatever it’s a web app for your new startup idea, an amazing redesign of an in-store experience, a cool wearable device to launch on kickstarter or a concept for an interactive installation, the best way to test their effectiveness is through a prototype.
”Doing Is The New Thinking”.
Yet, every idea is different and so the tools to bring it to life.
In the last 15 years in Italy and Australia I had the pleasure to play with brands such as Breville, Peroni, L'Oreal Paris, MTV, Diesel, Lion, Nestlè, CBS Outdoor, Platinum Guild International and Ferrari.
Skills
- Art and Creative Direction
- Creative Arts
- Processing
- Arduino
- Robotics
- Industrial Design
- Lean Startup
- Tech Startups
- Express/node.js
- Machine Learning
Education
Industrial Design
-