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Creating and advising on social media, content and digital strategies Creating content calendars, scheduling and uploading content across platforms for all the clients Sourcing, editing and creating content for clients Writing copy according to each client's tone of voice Monitoring constantly performances and feedback, as well as engaging with the community according to clients' guidelines (likes, comments, etc.) Liaising with the PR, VIP, Event and Casting teams to create new angles and pitch stories Planning social advertising activity and budget Compiling results and performances, and creating reports for external and internal uses
Digital Marketing & Communications Part of the Digital Department, an international team of 8 people working daily in English and French. Main missions: Add value and communicate on KENZO's products and services in order to develop the e-commerce activity as well as to redefine the new identity of the brand through unique, playful and refreshing content published on the digital platforms (website, social networks, application, etc.). - Multimedia content creation, production and management for the bilingual website (French/English) through the CMS tool Drupal and project management tool Basecamp - Lifestyle articles copywriting in English and French for the website, editing and translation (English/French) of articles written by international collaborators - Social networks management and organization: content copywriting, production, creation and posting for Facebook, Instagram, Google+, Twitter, Pinterest, Youtube, Weibo, Youku and Soundcloud. Nearly 2,5 millions followers on the different platforms on November 2014, that is a growth of more than 1 million followers during the 14 months of my contract - Assistance on the development of KENZO's first mobile application as well as the website's upgrade on both operational and strategical levels - Monitoring, analysis, tracking and reporting of all the actions conducted; through special tools, notably Google Analytics, social networks analytics, application analytics (App Store and Google Play desks, Game Analytics, etc.), etc. - Management and organization of special projects in partnership with digital influencers
Digital Communications and Sociology
Communications and Sociology