About me

Cultural Marketing expert in Music and Consumer Electronics I weave brand storylines into relevant and successful offline and online marketing campaigns Also specialist in creating connections with artists and brands to deliver successful campaigns and programs.

QuestionsProjectsExperienceTeam

Projects

• Richard Spaven "The Self"
• 1

  Sonos Studio

Work history

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Music ConsultantMusic Stories
Jan 2017London, United KingdomFreelance
Connecting creators and influencers with brands, to create compelling stories, content, and campaigns - Cultural Marketing and Brand advisor for Devialet UK : *Connecting them with influential music industry contacts across the board (talent, labels, radio stations, music studios, venues) for collaboration. *Supporting launch of retail spaces in London with launch event concept and production, bringing in relevant creators * Hosting music masterclasses across Europe to demonstrate their products through storytelling - Album launch for Richard Spaven (drummer for Flying Lotus, Jose James), Jazz Re:Freshed, Yaron Herman (Blue Note) - Project management and event production for Boiler Room, Roli, Deezer
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Head of MarketingSonos
Jan 2016 - Dec 2016London, United KingdomFull Time
Managing a 1.5M USD yearly budget and a team of 6. In charge of strategic planning and programming of Sonos’ brand activation space, Responsible for supporting the overall brand and marketing strategy of “Music in the Home” with physical activations

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Skills

• Marketing Strategy
• Social Media Marketing
• Digital Marketing
• Brand Marketing
• Event Organisation
• Strategy
• Brand Partnerships

Education

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MastersISTEC
Oct 1998 - Jun 2002Paris, France
Masters in International Marketing, specialising in Music and Arts