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Write UX microcopy for app user interfaces. Determine concept, brand and copy directions for web content, blog posts, SMS/email campaigns, project case studies, video scripts and print material. Review and edit all written deliverables across creative, marketing, community, product and development teams. Supervise localisation process for multiple language territories. Define communications strategy and develop promotional messaging. Plan content output and maintain editorial calendar. Lead on naming exercises and verbal identity projects. Oversee tone of voice, house style and brand guidelines. Manage junior talent and coordinate freelance support. Monitor industry trends and champion best practice.