Graphic and Editorial Designer based in London.
Black and white enthusiast, always looking for the minimalist side of things.
Passionate about typography, art, photography, literature and magazines.
Behance: https://www.behance.net/ciuffredaerica
LinkedIn: https://www.linkedin.com/in/erica-ciuffreda-7a7814231/
Instagram design profile: @ecffr_design
Instagram personal profile: @ericacffr
Projects
- Reflections of architectureBA Graphic Communication Design Final Major Project 2022 Reflections of architecture is a set of three publications - black, grey and white issue - which bring together written essays (selected from Juhani Pallasmaa's work) and black and white photography (shot by me). The publications offer an experience of architecture that engages all senses, in an effort to make the reader pause and experience the stillness of the present moment in all its heterogeneity, difference and complexity. The reade
- Graphic Design Portfolio 2020/2021The portfolio shows a collection of work I created during 2020 and 2021. What characterises my style is the attention for even the smallest details, combined with a clean and straight-forward aesthetic, an innovative and delicate approach to typography and comprehensive care and consideration of communication aims.
- ISTD 2021 - Invisible CitiesAwarded Merit and ISTD membership The book Invisible Cities by Italo Calvino is exemplary in dealing with the concepts of visible and invisible, explored in the structure of language, in the meaning of words, in the construction of cities. My edition of the book presents itself as an exploration of five cities (Valdrada, Zemrude, Baucis, Phyllis and Moriana) through the lenses of memory. Every strong sensation perceived by our senses is impressed in our memory with a certain level of precision
- Ocean SeaThe book Ocean Sea is an intimate, typographic and poetic interpretation and re-presentation of the book Oceano Mare by Alessandro Baricco. The original book is divided into three chapters, which are narratively linked to each other, but at the same time conceptually independent from one another. For my publication I selected some quotes from the first chapter of the book and I arranged them into four new chapters - Sand, Seashells, Low tide, High tide - each one dealing with a different quality
- TYPEThis project is about designing with continuous text matter, its structure and its detail. This typographic study engages with “macro-typography” - the general visual concept, format, size, placing of type areas and the design of headings and captions - and “micro-typography” - the details of letters, fonts and punctuation and the relationship between letter-spacing and words, words-spacing and lines, and interlinear spacing and the columns of type. The publication uses the article Type builds
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Projects credited in
- ISSUE 00 - SEE YOU AT THE STARTING LINEOur 00 issue is an exploration of sport and movement by women voices across the globe. At The Starting Line, we celebrate starting anew, starting from scratch and re-starting all over again; something that rings true to all of us – athletes, sports-doers and those who identify as neither – following a couple of years like no other across the globe. This issue explores body image, disability, chronic illness, winning, losing, solitude and togetherness, leaning into the dualities that make sport
Work history
Editorial DesignerThe Movement Movement
London, United KingdomFreelance
The Movement Movement is the first independent magazine for women in sport.
Skills
- Typography Design
- Magazine Design
- Magazine Layout
- Book Design
- Book Printing
- Adobe Indesign
- Adobe Photoshop
- Photo Editing
- Art Appreciation
- Social Media Management
Education
BA Graphic Design CommunicationUniversity of Westminster
- London, United Kingdom
Awards
RSA Student Design AwardRoyal Society of Arts
Marketing Trust award for Beyond Divisions, an animation exploring the differences between virtual world and real life to highlight the importance of building meaningful relationships. The animation was submitted in response to Moving pictures Category 2: Act together, with audio by Vivek Murthy.Pass with Merit and ISTD MembershipInternational Society of Typographic Designers (ISTD)
Awarded a Pass with Merit and ISTD Membership for the project "Invisible Cities".
This industry-recognised professional qualification allows me to be part of the International Society of Typographic Designers and entitles me to use MISTD after my name.+ Show more