Erica Tao

Erica Tao

ProducerUnited Kingdom
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Connections
Yi Hsuan Li
Hira Munir
Alexey Kandinsky
Erica Tao

Erica Tao

ProducerUnited Kingdom
About me
I*m Erica, and a London based producer from Hong Kong.
Projects credited in
  • HYPEBEAST X OPPO : EXPLORING WIMBLEDON
    HYPEBEAST X OPPO : EXPLORING WIMBLEDONChinese smartphone, OPPO, enlisted emerging photographer Roy Brandys to explore tennis’ biggest event of the year, The Championships, Wimbledon. Brandys was provided access to photograph the iconic All England Lawn Tennis Club through the lens of the innovative OPPO Reno 5G phone, utilising the phone’s advanced features to capture the essence of the event. My role was to photograph Roy whilst using the phone and also capturing moments at Wimbledon.
  • Bombay Sapphire x Hypebeast Art
    Bombay Sapphire x Hypebeast ArtIncredible 4-piece mural campaign with Bombay Sapphire and Hypebeast Art across London, Brighton, Manchester and Edinburgh.
  • Clarks Originals
    Clarks OriginalsEditorial on Hypebeast for Clarks Originals.
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Work history
    HYPEBEAST logo
    HYPEBEAST logo
    Producer for Brand PartnershipsHYPEBEAST
     - London, United KingdomFull Time
    - Art Direction and guidance lead up to production. - Maintain workflows with proposals, treatments, outreach - filling out relevant documents, providing historical rate information. - Lead project manager, work with Clients and Creative department to deliver campaigns in a timely manner. - Schedule and launch digital advertising campaigns in a timely and accurate manner. - Troubleshoot technical issues, and correctly implement media. - Provide reports, and Work closely with Sales to communicate campaign changes, technical issues, launch delays, etc. - Company collaboration between in Hong Kong, New York, LA, Korea, London and Paris. - Liase with Photographers, musicians, artists for brand collaboration projects.
    c
    c
    Creative Producerconstant
     - Hong KongFull Time
    - Creative Art Direction. - Handle all logistics, campaign photography and video content between client and production team. - Budget management. - Bilingual co-ordination between client and vendors - Coordinate meeting/presentation catering, tech needs and collateral. - Customer service attitude with both internal and external contacts - Comfortable juggling multiple tasks; ability to prioritise responsibilities; excellent time management; ability to work under tight deadlines and under pressure. - To liaise with brands for opportunities, coordinate with internal and external parties to ensure. - High understanding of Asian and Western markets.
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Skills
  • Advertising
  • Events
  • Branding
  • Design
  • Illustrator
  • Indesign
  • Photoshop
  • Word
  • Brand Creative Strategy
  • Photograph and Film Editing Software
Education
    London College of Communication, UAL logo
    London College of Communication, UAL logo
    MastersLondon College of Communication, UAL
    London, United Kingdom
    MA Photojournalism and Documentary Photography
    London College of Communication, UAL logo
    London College of Communication, UAL logo
    BA AdvertisingLondon College of Communication, UAL
     - London, United Kingdom