Erica Wong

Brand Strategist

Level
Mid Level
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Skills

  • Strategic Planning
  • Strategy
  • Brand Management
  • Brand Strategy
  • Marketing
  • Project Management
  • Production Management

Companies I’ve worked with

  • v

    venturethree

    • FITCH

      FITCH

      • Marketing & PR
    • K

      Kantar Consulting

      • T

        The Video Project

        Work history

        2018

        Consultant, Brand & Futures

        Kantar Consulting

        Apr 2018 - Aug 2018
        • New York, United States
        • Full Time
        • Developed strategic recommendations for growth to clients across food and beverage, FMCG, retail, and financial services sectors. Managed projects, including client communications.

        2018

        Strategic Consulting Analyst

        Kantar Consulting

        Jun 2016 - Apr 2018
        • New York, United States
        • Full Time
        • Uncovered insights to guide strategies for brand challenges. Crafted target profiles and narratives. Responsible for managing day-to-day client relationships on key accounts.

        2015

        Strategy, Graduate Placement

        FITCH

        Oct 2015 - Nov 2015
        • London, United Kingdom
        • Internship
        • Conducted competitive brand analyses and audits of industry best practices through secondary research. Coordinated research analysis on worldwide trends to support in the publication of an agency whitepaper.

        2015

        Strategy, Graduate Placement

        venturethree

        Sep 2015 - Oct 2015
        • London, United Kingdom
        • Internship
        • Collaborated to redefine and reposition brand identity on various client projects. Developed and refined brand concepts to support the creation of new challenger brands and revitalisation of existing brands.

        2014

        Lead, Product Development and Design

        The Video Project

        Sep 2013 - Sep 2014
        • San Francisco, United States
        • Full Time
        • Led development of brand communications and print/digital products to educational and not-for-profit institutions worldwide.

        2013

        Marketing Associate

        The Video Project

        Sep 2011 - Sep 2013
        • San Francisco, United States
        • Full Time
        • Responsible for the execution of cohesive brand communication across multiple channels, both internally and externally.

        Education

        2015

        MSc Brand Leadership (Distinction)

        University of East Anglia

        Sep 2014 - Dec 2015
        • Norwich, United Kingdom
        • Postgraduate degree in Brand Leadership founded and taught by a Wolff Olins head strategist. Included modules covering Brand Strategy, Consumer Behaviour, and Innovation & Organisational Transformation.

        2011

        B.S. in Visual Communication Design, Minor in Marketing

        San Francisco State University

        Aug 2006 - Jun 2011
        • San Francisco, United States