Developed strategic recommendations for growth to clients across food and beverage, FMCG, retail, and financial services sectors. Managed projects, including client communications.
Uncovered insights to guide strategies for brand challenges. Crafted target profiles and narratives. Responsible for managing day-to-day client relationships on key accounts.
Conducted competitive brand analyses and audits of industry best practices through secondary research. Coordinated research analysis on worldwide trends to support in the publication of an agency whitepaper.
Collaborated to redefine and reposition brand identity on various client projects. Developed and refined brand concepts to support the creation of new challenger brands and revitalisation of existing brands.
Led development of brand communications and print/digital products to educational and not-for-profit institutions worldwide.
Responsible for the execution of cohesive brand communication across multiple channels, both internally and externally.
Postgraduate degree in Brand Leadership founded and taught by a Wolff Olins head strategist. Included modules covering Brand Strategy, Consumer Behaviour, and Innovation & Organisational Transformation.