Erika Haug

Erika Haug

Senior DesignerUnited Kingdom
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Erika Haug

Erika Haug

Senior DesignerUnited Kingdom
Projects
  • Online Tool
    Online ToolThe Brief : To design an online resource allowing users to navigate by their specific perspective and access relevant resources. The Solution: The responsive design uses a simple light background layered with 2D building in different strengths and tints that move, shift and zoom in at different speeds while the user navigates through the tool. This creates the illusion of depth and a deep dive navigation. By scrolling or clicking on the navigation arrows the user is taken on a parallax journey through the tool. They are able to shortcut through the tool to areas of interest using the side menu bar.
  • Trusted Infrastructure Widget
    Trusted Infrastructure WidgetThe Brief To design a simple interactive tool based on trusted infrastructure. Specifically this tool would serve users with resources relating to the 3 specific pillars of trusted infrastructure. The Solution Using simple icons and app like the navigation the tool was designed to be fluid and engaging. It would provide a brief overview along with an informative video on each topic, which would then lead the user to the correct area on the main website.
  • Corporate Identity
    Corporate IdentityThe Brief To create a corporate identity that effectively communicates the key areas of Humphrey and Crockett’s business, heating, plumbing and solid fuel heating The Solution Starting with a tear drop shape which not only reflects the water component of the business but also a flame for the heating side of the business. Removing the rounded edges of the tear drop shape, created a modern and dynamic diamond shape for each of the three business areas. Red, yellow and blue were chosen to represent, heating, solid fuel and plumbing respectively. The three diamonds where then interlocked to create the final logo. This was then applied to the business cards, stationery, signage and vehicle livery.
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Work history
    Senior Designer
    Over the last 3 years I have been working for my own company contracting/freelancing for a broad range of clients but specifically Six Hats Creative, where I worked as an Art Director developing integrated campaigns for EMC and RSA. These included online tools, videos, social media campaigns, exhibition collateral, marketing collateral and presentations. I have been involved in every aspect of the design process, from taking briefs, developing the concepts and wider campaign ideas, through to designing and often producing final artwork. I am very comfortable art directing and briefing contractors and suppliers. I have been lucky enough to work with great copywriters, illustrators and animators during this time. During this time I have continued to work with Barings, Humphrey & Crockett, DTZ, UK Floating Homes, Carter Jonas, Cushman and Wakefield and Interactive Space.
    Senior Digital Designer
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    Working as part of a team providing creative solutions and campaigns for clients such as BlackRock, HSBC, Barings, Goldman Sachs, GAM and Henderson. Although my main role within Girardot was to head up the online advertising and web animation, I have been involved in designing and supplying many of the print campaigns we have produced. I have had everyday contact with clients and suppliers, a part of my job which I not only enjoyed but also found very rewarding.
Skills
  • Advertising
  • Corporate Identity
  • Print Design
  • Art Direction
  • Websites
  • Banner Ad
  • Design
  • Online Campaigns
  • Print Campaigns
  • Interactive Design
  • Logo Design
  • Illustrator
  • Indesign
  • Photoshop
  • Powerpoint
Education
    BA(Hons) Degree in Information Design
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