About me
You waste a lot of time and money attracting people who don't buy.
I help startups build for sustainable growth by focusing on ideal target customers
Projects
- Lyvly Rebrand (lyvly.uk)Transformed the Series A co-living agency’s target customer strategy in the wake of Coronavirus. Defined new personas and tone of voice, implementing an entirely new content strategy from marketing to sales and customer relations, reducing sales cycle and increasing email marketing engagement (click through rate increased from 16% to 38%). Website copy rewritten to reflect this shift in target customer strategy. Decreased bounce rate by 35% and increased average session time by 20%.
Work history
Growth MarketerLyvly
- London, United KingdomFull Time
M
M
Head of GrowthMetomic
- London, United KingdomFull Time
+ Show more
Skills
- Copywriting
- Marketing Communications
- Marketing Planning
- Marketing Strategy
- Japanese
- Ad Copywriting
- Email Marketing
- Growth Strategy
- Audience Analysis
- Audience Development
- Audience Targeting
- Strategy Implementation
- Content Creator
- Market Research
Education
C
C
MSc MarketingCass Business School
- London, United Kingdom
With Distinction
BA GeographyKing's College London
- London, United Kingdom
with Merit
Awards
Most Commercially Successful CampaignB2B Marketing