About me
I'm a creative and purpose-driven public relations professional experienced in content
coordination and influencer outreach, storytelling and business development, and media outreach.
Work history
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Account CoordinatorMCA PR Group
- Dallas, United StatesFull Time
- Oversaw multi-platform social media presence for a variety of clients by curating
and coordinating content and engaging with online audiences
- Designed, organized, and implemented the use of online assets through internal
and external sources
- Actively worked to meet objectives and support initiatives. Regularly reported on
client social media metrics through recaps and one-pagers
- Coordinated, negotiated, and recapped influencer outreach and media visits within
trade-deal partnerships for organic coverage online and in-print. Tracked,
organized and presented metrics to clients
- Wrote, proofed, and pitched press releases and media advisories to trade, local,
and national publications. Regularly tracked and reported on media placements,
press hits, and overall impressions through daily media monitoring
- Maintained positive relationships with media contacts and influencers
- Utilized and maintained applicable editorial calendars for use
- Organized and prepared a variety of information to be used in business proposals
B
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Public Relations InternBiomedical Music Solutions
- Austin, United StatesInternship
- Organized and executed company rebrand including logo and color, name, and
future strategy
- Collected, organized, and designed data and brand narratives to be used in
investor relations
- Developed and implemented monthly content calendar to be used across various
social media platforms
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Skills
- Wordpress
- Squarespace
- Microsoft Sharepoint
- Microsoft Office
- Hootsuite
- Facebook Insights
- Canva
- Social Media Management
- Content Creatiion
Education
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BSUniversity of Texas
- Austin, United States
B.S Public Relations | Moody College of Communication | Dean's List 2020
Minor in Business Administration | McCombs School of Business
Awards
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National Student Advertising CompetitionUniversity of Texas
3rd Place, District 10
Best Creative Design