About me
Excellent leadership, communications, and project management skills leveraged to deliver engaging marketing campaigns, events, and communications strategies
A collaborative, and results-focused professional, with extensive experience in marketing, engagement, project management, and developing new products and initiatives.
Solid success directing and implementing complex marketing and communications projects, from conception through launch. Readily translate strategic goals into effective B2B and B2C campaigns and partnerships. Experienced storyteller able to develop compelling copy for multiple mediums, collaborate cross-functionally to build stakeholder engagement, and meet all milestones, deadlines, and budget requirements. Excel in employing technology and innovative processes to build brands, and develop print and online content as well as social media campaigns.
Focused, self-motivated, analytical, versatile and creative, with strength in systems thinking, recognising and solving problems. Creative, genuinely good with people, and effectively deals with internal and external stakeholders.
Work history
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Marketing Project ManagerTravelport International
- Slough, United KingdomFull Time
Marketing Project Manager, Marketing Strategy & Engines
Travelport
August 2017 – April 2018
Full Time / short term contract position
Improved coordination and collaboration between field and central marketing teams for a global Travel Commerce Platform providing distribution, technology, payment, and other solutions to the $7 trillion global travel and tourism industry.
Prioritised competing demands while collaborating with global cross-functional teams to influence decision-making across a spectrum of situations and stakeholders. Drafted project plans that boosted visibility of campaigns while continually ensuring that campaigns and projects met stated objectives, reached target audiences, and were completed by deadlines. Partnered with the Director of Marketing Performance to review and assess each campaign's success in achieving KPIs. Engaged with internal the communication team to create global strategies that excited the international workforce. Oversaw translation of marketing assets for local markets.
Main Accountabilities
• Review campaign briefs with regional and segment marketing campaign owners to ensure strategic market positioning, cohesive planning and objective setting
• Regular review of each marketing campaign/project with field and central marketing teams to ensure resourcing, execution and delivery are completed within agreed timeframes
• Create project plans to provide visibility of status of each campaign and highlight issues that might result in campaign slippage
• Engage with internal communications team to develop strategies to engage global workforce
• Working closely with the Director, Marketing Performance, review campaign success relative to KPI’s
• Produce monthly report for the Director, Marketing Strategy and Engines with overview of the status of each Campaign
• Manage translation process for centrally developed marketing assets
Selected Achievements
• Boosted efficiency while eliminating conflict between campaigns by developing plans and schedules of deliverables for each market segment expected from the central marketing teams.
• Implemented a half day workshop with global senior managers that identified and removed blockages to effective communication and increased engagement between regional and central marketing teams.
• Eliminated confusion around marketing campaigns by publishing a comprehensive marketing handbook.
• Partnered with central marketing managers and the internal communications team to transform the closed communications culture into one that valued open communication and staff engagement.
• Attracted accolades from colleagues in sales for engaging the global workforce and generating buzz around campaign launches by developing strategies to engage the global workforce in marketing campaigns prior to launches and ensure that global teams accessed assets created to support them.
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Marketing and Communications AdvisorKingston University London
- Kingston upon Thames, United KingdomFull Time
Marketing and Communications Advisor
Kingston University
February 2017 – July 2017
Full Time / short term contract position
Delivered professional consulting to create effective communications and marketing strategies and plans for the university.
Created and edited content for key communications activities such as case studies and alumni engagement strategies. Supported the organization by developing donor proposals, reports, blog articles, and other online content. Developed collateral materials and audience-specific resources. Excelled as a communicator while creating and delivering presentations to stakeholders and leading focus groups.
Main Accountabilities
• Communications and Marketing strategies
• Strategic Marketing Plans
• Advice and consultation on alternative communication methods
• Presentations and Focus Groups
• Donor proposals and report support
• Research and development of blog articles
• Copywriting and editing
• Content Production for Key Communications Activities
• Collateral to Support the Delivery of Key Messages and Information
• Development and Editing of Target Audience Specific Resources
• Case Studies
• Alumni Engagement Strategies and Projects
Selected Achievements
• Revamped department's promotional collateral to address specific objectives and reach key audience segments while adhering to the university's brand guidelines.
• Earned praise from several university departments for increasing donor engagement by implementing professional, punchy, and attractive collateral materials tailored to specific objectives.
• Led exploration to identify innovative multi-channel marketing and communications strategies and resources that captured stakeholders' attention: YouTube videos, blogs, infographics, social media posts, web pages, photography, newsletter articles, and direct mail outs.
• Developed engaging and thought-provoking 'snapshot' articles for the Thought Leadership Series providing a glimpse into the exciting and interesting areas of research being undertaken at Kingston.
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Skills
- Marketing
- Marketing Strategy
- Digital Marketing
- Copywriting
- Event Organisation
- Project Management
- Communication Campaigns
- Systems Thinking
- Stakeholder Engagement
- Relationship Management
Education
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BA Communication StudiesUniversity of South Australia
- Adelaide, Australia