Japanese/British social media and digital professional working in New York and London to engage with online communities, and help share stories, whether it is through writing, training, or strategy development.
Currently working as Director at Social Misfits Media, an agency that works with purpose-led organisation to help them better interact with those that are important through them, by providing training, workshops, strategy and outsourcing services. As the first hire at Social Misfits Media, I now oversee the US expansion of the agency, through our network at freuds communications and The Brewery. Prior to Social Misfits Media, I worked in content marketing and strategy, research, and strategic planning for digital agencies, as well as in the sponsorship sales team of Manchester United Football club, working to support their sponsorship deals in the Japanese market.
I am also the author of Japonisme, a lifestyle book about Japanese culture published by HarperCollins in April 2018. Japonisme is available in over twenty languages globally, and has been featured by the BBC, Vogue, Stylist, Elle and Allure Magazine. My second book, Omoiyari, is due to be published in July 2020.
In addition to my writing, I am also a trained private chef, and am passionate about food, wine, sustainability and intersectional feminism.
Projects
- A Little Book of Japanese ContentmentsJaponisme is published in the United States as ‘A Little Book of Japanese Contentments’ by Chronicle Books. A Little Book of Japanese Contentments is a beautiful book that distills traditional Japanese philosophies intrinsic to wellbeing. A richly illustrated journey through Japanese culture that leads to a more mindful and gratified life: With the longest healthy life spans in the world, Japanese people understand the art of living well. With A Little Book of Japanese Contentments, anyone can
- Social Misfits MediaAt Social Misfits Media we help charities and social enterprises think strategically about their digital presence. We work with our clients to better engage with those critical to their success by creating dynamic social media strategies for marketing, campaigning, and fundraising.
- OmoiyariOmoiyari: The Japanese Art of Compassion is my second book, published in July 2020 by HarperCollins. 'Omoiyari is a form of selfless compassion - putting yourself in the shoes of others, and from their perspective anticipating their needs, acting in a way that might make them at ease, happy or comfortable.' This book will help you embrace omoiyari and bring joy and happiness into your own life and the lives of others. Care, consideration and empathy underpin all aspects of daily life in Japa
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Work history
Communications and Social Media AdvisorSocial Misfits Media
London, United KingdomFull Time
In my role as Communications and Social Media Advisor at Social Misfits Media, I am responsible for the creation and curation of content across social channels, including Facebook, Twitter, LinkedIn and YouTube for Social Misfits Media and I.G. Advisors. I am also responsible for managing the client websites and social channels, managing the day-to-day content on social channels for clients and providing guidance on how nonprofits and charitable enterprises can better use social media for branding or fundraising purposes as a consultant.
Current and former clients include: The Bill and Melinda Gates Foundation, St. Paul's Cathedral, Islamic Relief, Lumos, WINGS (Worldwide Initiatives for Grantmaker Support), DAFNE (Donors and Foundations Networks in Europe), the Mohamed S. Farsi Foundation, Fashion Revolution, Doctors of the World UK, Autistica, The Royal Academy of Engineering, Lightful, Cats Protection, the Diocese of London, Bliss and Not My Style.
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BloggerIsland Bell
London, United KingdomFreelance
I run a travel, beauty, food and lifestyle blog, and have worked with brands including the Royal Academy of Arts, Currys, John Lewis, Zomato, Tabl, and Travelex, as well as review restaurants throughout London.
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Skills
- Japanese
- Copywriting
- Social Media Advertising
- Social Media Management
- Charity Advertising
- Food Blogger
- Project Management
- Digital Strategies
- Digital Storytelling
- Training Delivery
- Strategy Consulting
- Writing
- Digital Advertising