Erin O'Connor

Owner and Creative Director

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  • LocationLondon, United Kingdom

About me

 

With a Masters degree and extensive experience in online and in store retail marketing, I am currently looking for a part-time freelance position where I can help your brand grow.

Skills

 

  • Fashion
  • Advertising
  • Events
  • Marketing PR
  • Blogs
  • Creative
  • Problem Solving
  • Social Media Marketing
  • Strategic Planning
  • Communications
  • Excel
  • Office
  • Powerpoint
  • Word
  • Content and Media Writing

Work history

Currently

Owner & Creative Director

Pärla

Jun 2014
  • Responsible for all areas of the brand’s activity with a particular focus on buying, branding, marketing and budget management. Curating a carefully selected number of contemporary British and Scandinavian jewellery designers in my Shoreditch boutique. www.parlaonline.com

2014

Business Development Manager

Candy Kittens

Nov 2012 - Jul 2014
  • Managing online, in store marketing, product development, wholesale accounts and event activity. Creating and implementing social media content, campaigns and promotions and running weekly and monthly analysis reports.

2012

French Connection

Marketing Assistant

Jul 2012 - Nov 2012
  • Managing international marketing activity, creating social media content and liaising with press. Creating print advertorials with Grazia and Stylist publications and assisting designers to produce artwork for in store POS. Planning and producing in store events, nationwide and globally.

2012

Visual Merchandising Coordinator

French Connection

May 2011 - Aug 2012
  • Managing the VM team and projects including POS production and distribution, fashion shows, press days and new store openings. Main point of contact for all retail, wholesale and franchise stores around the world for any VM related issues.

Education

2011

Strategic Fashion Marketing

London College of Fashion

Aug 2009 - Feb 2011
  • In depth study into: Fashion Business Strategy Fashion Branding Research Methods International Marketing Strategies Marketing Communications Final major project focusing on "The Sexualisation of Women in Fashion Advertising"

2009

Human Resource Management

University of Leeds

Aug 2006 - Jun 2009

    Awards

    2014

    Independant Retailer of the Month

    • Awarded for my work with P