I'm passionate about Communication with a strategic thinking and a pragmatic approach, very detail-oriented. I'm a curious woman, I like to discover new things everyday. And I'm so keen on music and art, beside travelling and reading books. I'm able to manage 360° marketing campaigns, from strategy to tactical executions across traditional and digital channels. I'm highly motivated and able to work within an international environment; attentive approach to problem solving; creative, yet analytically minded with ability to work cross-functionally and manage multiple stakeholders; organized, methodical and with an eye for detail; strong ability to meet deadlines, set priorities and work autonomously and as a good team player.
Corporate Communication, Special Events Management & Communication, Institutional Communications, Internal Communication, Project Management, Video Production, Content Production
Defining strategy and communication campaigns together with clients on global accounts. Centrally developed projects from concept to implementation of both offline and online activities. Worldwide markets coordination. Digital platform concept and development. Social Media strategy, global platform development and local operations. CRM projects strategy, conceiving and development. Clients: Ceres / Colussi Group – brand: Misura, Riso Flora / Fiat Automobiles - 8inPunto special project / BMW Mini Eastern Europe / Lavazza / Philip Morris International – brand: Marlboro / Procter & Gamble – Braunhaus, Desideri Magazine and Victoria CRM projects / Samsung – Digital Campaigns, Social Media strategy and management. Responsible for a team of 5 people.
Defining strategy and communication campaigns with clients, also coordinating the implementation. Worked closely with the European Team in order to maintain consistency in all markets on International budgets. Clients: Ford of Italy, American Express, Sara Assicirazioni, Monopoli di Stato. Development and implementation of Dealers Communication platform (guidelines, look & style, advertising campaigns, POS materials, etc. with all materials at disposal on a digital paltform) also in regards to the budget. Client: Ford of Italy. Responsible for a team of 4 people.
Defined strategy and communication plan for the Company’s start-up (BtoB broadband telecommunications) and subsequent implementation (both ATL campaigns and BTL projects). Design and contents development of marketing brochures and in-house monthly publications for consultants. Responsible for a team for 2 people.