London based multidisciplinary designer Samroj Kumar Lama, commonly known as SK, which is normally written as Eskay, is having an identity crisis. However, (ironically) has a stringent ability to create and adhere to brand identity, as well as creating thoroughly conceptualised, eye catching content. With the goal of producing visually captivating, emotive and unique work, Eskay uses a variety of skill sets which consist of: motion graphics, animation, filming, film direction, production, editing, graphic design, illustration and copy writing. Experimenting between styles, Eskay works in a variety of aesthetics to create a personal identity for each project. Giving a narrative that conveys art, design and movement into a storyline, setting a tone, yet leaving space for discussion. SK's past and current clients include: Voxi Vodafone, Hunger Magazine, CMI, Notion Magazine, Vidsy, Amoveo and Hackmasters.Locked Pro Plan feature
Working closely with the Creative Director, I have worked on multiple projects from corporate projects to commercial. This has involved concept generation to art direction and creation of assets which were then animated for social, presentation and in house use
As part of a group of 50 creators chosen for original aesthetics in design and style, I conceptualise and generate original content on a monthly basis across all disciplines of illustration, motion graphics, photography, animation and film. The content is created both collaboratively and singularly.
I began with a Vorticism inspired rebrand of the content's digital presence which was chosen and implemented due to Hunger's minimalistic yet edgy approach alongside its feminine touches. I was then required to create several assets and content pieces to be used across social platforms and the magazine's website. This involved: - Creation of motion graphics video templates to be used for articles alongside marketing strategies to enhance user engagement and increase tra c towards the website. - Creating graphical and moving promotional social media content. - Working with creative concepts to create banner artwork and deliver- ing promotional content of trend research and fashion week exclusives. - Website carousel design and curation of imagery. - The constant use of Adobe After Effects, Adobe Illustrator, Adobe Photoshop and Adobe Indesign to create all assets. - Liaising and pitching ideas with the Social Media Manager, Senior Editor, Online Editors, Creative Director and Editorial Graphic Designers for the creation of assets. - Constant maintenance and recreation of template assets used across online platforms. - Market research of Hunger Magazine's target audience followed by adjusting aesthetics to match consumer needs to visual presence.