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Esmeralda Vascellari

PR Agent / Management / Planning / Promotion

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  • LevelMid Level
  • LocationRome, Italy
  • AvailabilityLocked Pro Plan feature
  • ProfessionsEvent Manager - Strategist & Planner - Musician


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About me

As an Italian-born girl, brought up two steps far from the Vatican City, I grew up with a weakness for Beauty: music, theater, art, visuals, language. Each of them stole my heart since the very beginning. I trained as a dancer, classical & jazz pianist, singer, painter, theatre director and assistant photographer. After several exploring years, I finally chose my path: not as a creative artist, but as a creative manager and promoter for artists. Whenever somebody tells me: 'Arts are nothing but a waste of time', I rebut: 'Then how are we supposed to live as humans if we can't see Beauty?'. Beauty is everywhere, waiting for the right moment to bloom and capture your heart. For that thrilling, unique moment when you discover it, while time & space vanish and you experience a universal, yet singular connection with the World. To me, that's the real meaning of Art.

Locked Pro Plan feature


  • Digital Media
  • Marketing PR
  • Conference
  • Festival
  • Live Event
  • Outdoor Event
  • Budgeting
  • Problem Solving
  • Event Organisation
  • Communications
  • Excel
  • Office
  • Word
  • Radio Broadcasting
  • Press Release
  • Press Relations
  • Music Events
  • Adobe Premiere/photoshop/indesign
  • Video Editiing
  • Music Production
  • Music PR
  • Theatre Production
  • Theatre Management
  • Administration

Work history


PR Agent, Management and Planning

Lady Sometimes Records

Aug 2014
  • Rome, Italy
  • Freelance
  • I am the founder of Lady Sometimes Records - an independent label based in Rome & London, aimed to produce and promote emerging Italian artists in Europe and America. I supervise the whole music production process from scratch, helping the artist to develop the primal idea (visual and musical content), setting the right contacts with recording studios, photographers, videomakers & PR agencies. As a label I invest in both the pressing of physical supports (on vinyl and cd) and digital distribution; I manage the promotional campaigns (press kits, social media pages, website) and the selling strategies (limited edition items, special merchandising); I organize special events in unusual locations as well as in clubs and venues throughout Europe. All my work is focused on the nurturing and promotion of new artist linked to the Italian indie scene. Check → Latest featured artists: Weird. • Human Colonies • Dull Company Myself • Lilies on Mars • Armaud • Paisley Reich Event manager for: • Adorable - A Shoegaze Fest • TRI▲NGLE • Record Store Day Pop-Up Roma • Independent Label Market • Rome • C16 ○ Pure Italian Gems


Assistant Project Management

Maison Ventidue

Dec 2012 - Mar 2014
  • Bologna, Italy
  • Freelance
  • Maison Ventidue is a private home hosting performative artists from all over the world. During their stay, we encourage them to explore the house as a creative space by developing a unique dialogue within themselves, the rooms and the people met there. The new works sprang out from all their experiences, both rational and emotional, are then presented to an audience within a protective, unusual location.


Press and Social Media Officer


Sep 2011 - Sep 2012
  • Rome, Italy
  • Internship
  • OffRome is an Italian agency based in Rome aimed to promote and support independent creative events. Its work is focused to help the realization, production and distribution of brand new projects as well as improving the already existing ones.



IELTS C1 Level

British Council

Jun 2013 - Aug 2013
  • Rome, Italy
  • Grade: 7.5/10


BA Modern Literature with a Focus in Music, Film and Theatre

Università La Sapienza di Roma

Oct 2005 - Jul 2013
  • Rome, Italy
  • Grade: 110/110 I focused my studies on Performative Arts and Foreign Cultures, mainly British Contemporary Theatre and French literature. My final discussion is an experimental sociological analysis of Dennis Kelly's theatre plays.