Esmeralda Vascellari

Esmeralda Vascellari

PR Agent / Management / Planning / PromotionRome, Italy
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Esmeralda Vascellari

Esmeralda Vascellari

PR Agent / Management / Planning / PromotionRome, Italy
About me
As an Italian-born girl, brought up two steps far from the Vatican City, I grew up with a weakness for Beauty: music, theater, art, visuals, language. Each of them stole my heart since the very beginning. I trained as a dancer, classical & jazz pianist, singer, painter, theatre director and assistant photographer. After several exploring years, I finally chose my path: not as a creative artist, but as a creative manager and promoter for artists. Whenever somebody tells me: 'Arts are nothing but a waste of time', I rebut: 'Then how are we supposed to live as humans if we can't see Beauty?'. Beauty is everywhere, waiting for the right moment to bloom and capture your heart. For that thrilling, unique moment when you discover it, while time & space vanish and you experience a universal, yet singular connection with the World. To me, that's the real meaning of Art.
Projects
  • OLTRE s.a.s.
    OLTRE s.a.s.My first experience in Theatre was for OLTRE S.a.s., a company founded by Lauro Versari (actor and director) and me (as assistant director and supervisor). For five years we developed, produced, staged and promoted contemporary/experimental theatre shows throughout Rome and the Lazio area. I followed and was responsible for all the stages, from the idea/project development to the final public event.
  • Casa del Cinema
    Casa del CinemaI worked at the 'Casa del Cinema' in Rome as receptionist and customer service assistant. My job also included setting the room up for conferences, meetings, greeting the guests and the audience, distribution of promotional ads and gadgets.
  • Off Rome
    Off RomeOff Rome is a young agency focused on new writing, theatre and performing arts. I managed both the strategy of communication, press releases and promotions for our artists as well as the planning and organisation of special events and festivals.
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Work history
    PR Agent, Management and Planning
    Rome, ItalyFreelance
    I am the founder of Lady Sometimes Records - an independent label based in Rome & London, aimed to produce and promote emerging Italian artists in Europe and America. I supervise the whole music production process from scratch, helping the artist to develop the primal idea (visual and musical content), setting the right contacts with recording studios, photographers, videomakers & PR agencies. As a label I invest in both the pressing of physical supports (on vinyl and cd) and digital distribution; I manage the promotional campaigns (press kits, social media pages, website) and the selling strategies (limited edition items, special merchandising); I organize special events in unusual locations as well as in clubs and venues throughout Europe. All my work is focused on the nurturing and promotion of new artist linked to the Italian indie scene. Check → http://www.ladysometimesrecords.com Latest featured artists: Weird. • Human Colonies • Dull Company Myself • Lilies on Mars • Armaud • Paisley Reich Event manager for: • Adorable - A Shoegaze Fest • TRI▲NGLE • Record Store Day Pop-Up Roma • Independent Label Market • Rome • C16 ○ Pure Italian Gems
    Assistant Project Management
     - Bologna, ItalyFreelance
    Maison Ventidue is a private home hosting performative artists from all over the world. During their stay, we encourage them to explore the house as a creative space by developing a unique dialogue within themselves, the rooms and the people met there. The new works sprang out from all their experiences, both rational and emotional, are then presented to an audience within a protective, unusual location. http://www.lamaison22.it
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Skills
  • Digital Media
  • Marketing PR
  • Conference
  • Festival
  • Live Event
  • Outdoor Event
  • Budgeting
  • Problem Solving
  • Event Organisation
  • Communications
  • Excel
  • Office
  • Word
  • Radio Broadcasting
  • Press Release
  • Press Relations
  • Music Events
  • Adobe Premiere/photoshop/indesign
  • Video Editiing
  • Music Production
  • Music PR
  • Theatre Production
  • Theatre Management
  • Administration
Education
    IELTS C1 Level
     - Rome, Italy
    Grade: 7.5/10
    BA Modern Literature with a Focus in Music, Film and Theatre
     - Rome, Italy
    Grade: 110/110 I focused my studies on Performative Arts and Foreign Cultures, mainly British Contemporary Theatre and French literature. My final discussion is an experimental sociological analysis of Dennis Kelly's theatre plays.