Estefanía Acedo

Marketing Manager

  • LocationMadrid, Spain

About me


11 years of experience on marketing and corporate communications: external, internal, events and social media. Bilingual work capabilities (Spanish and English). Strong focus on entertainment industries.



  • Advertising
  • Events
  • Marketing PR
  • Talent PR
  • Talent Management
  • Agency Management
  • Media Relations Management
  • Budget Timeframe Management
  • Bilingual in English and Spanish
  • Social Media Content Management
  • PR Strategies

Work history


Marketing Manager

Sony Pictures Home Entertainment

Mar 2016


Marketing & Communications Manager

Telefónica Studios

May 2014 - Mar 2016
  • Marketing, external and internal communications for Telefónica Studios, the film production division of Telefónica. Positioning Telefónica as a key player in the global content industry by raising the profile of Telefónica Studios brand and by creating ad hoc marketing and communications plan for all the films Telefónica coproduces, including: Regression, Capture the Flag, My Big Night, Toro, Anacleto, A cambio de nada, Perdiendo el norte, Requisitos para ser una persona normal, Cien años de perdón, Palmtrees in the Snow.


Internal Communications Manager

Telefonica Digital

Jun 2012 - May 2014
  • art of an International team based in London. One direct report in Madrid. Internal Communication strategy and delivery for Spain (over 1,000 employees). Global projects across Digital´s footprint: Performance Management, internal Social Media. Intranet content Internal events: business briefings, leadership events, lunch and learns. Relationships with key company stakeholders including Directors and board members External Comms: Managing the @tefdigital_es Twitter handle.


Social Media Manager

Meliá Hotels and Old EL Paso Foods

Apr 2011 - May 2012
  • Managing the brand ?s Facebook and Twitter channels, answering all client ?s requests and comments implementing the brand ?s answering protocols. Developing the content calendar Liaising with the appropriate departments and hotels to ensure the customer receives a fast response Crisis prevention and control Working with the Head of the department on strategic proposals for all the brands ?social media channels Monthly reports. Measures and analytics.


Communications Associate

Mcdonalds Spain

Aug 2011 - May 2012
  • Corporate events - Supporting the department ?s manager in the coordination of McDonald’s corporate events: COOP (annual meeting with all Spanish franchisees to present and vote the Marketing Plan) and workshops with franchisees. - Coordinating the events agency. Proposals for locations, creative proposals for the events, recce trips to venues. Online communications - Managing digital strategies for all the PR activities. - Creating and implementing the social media crisis protocol. - Guiding the brand ?s community manager answers on social media channels Customer support - Liasing between the customer hotline (Unisono agency), the franchisees and the company to ensure all consumer questions and complaints are appropriately and timely handled External communications - Coordinating the four agencies (PR, digital, creative and media) in PR 360o campaigns. - Press office daily tasks: writing press releases and dossiers, attending media inquiries, coordination of interviews with the company ?s spokeperson Internal communications - Launch of McDonald’s restaurant crew new social network: Mc’In - Coordination between Europe ?s agency and platform developers (June 21, France) and Inforpress (Spanish Internal comms agency) - Definition of the launch strategy with contests, events and communication at restaurants - Managing the community manager ?s tasks: providing and approving content, supervising the monthly reports - Implementing a crisis protocol in case of an issue - Developing a post launch strategy in order to improve the registration and participation at Mc’in


Press Coordinator

Viacom International Media Networks

Apr 2005 - Jun 2011
  • Daily contact with key media. Event organisation: press conferences, press events, beers & bloggers, photo shoots. Pitching and coordinating interviews with executives. Ento to end series launch plans: Misfits, Alaska & Mario, United States of Tara, Breaking Bad Coordination of PR & press activities on national and international events: MTV Europe Music Awards 2010, MTV Day, MTV Summer, MTV Winter, MTV Europe Music Awards Liverpool 2008, Las Noches de Paramount Comedy. Talent management: Toni Collette, Kylie Minogue, Franz Ferdinand, Arctic Monkeys, Placebo, Jonathan Ames, Jamelia. Writing tasks: press releases, corporate texts, press dossiers, programming highlights. Managing corporate PR Twitter Press clipping



VOD Distribution and new Business Models

Universitat Oberta Catalunya

Sep 2015 - May 2016


    Online Marketing and Social Media


    Feb 2011 - May 2011



      Universidad Complutense de Madrid

      Aug 2001 - May 2006