Senior Art Director with over 8 years of experience in the fashion, beauty, wellness, and activewear industries. I have a graphic design and psychology background that allows me to create innovative design solutions and drive growth through compelling visual storytelling.
Passionate, positive and creatively driven. My style is inspired by art, music and culture. I am committed to keeping briefs diverse, up-to-date, and relevant to the current market.
My client work includes Speedo, Bandier, Sana Jardin, New Balance, Flowerbx, Clinique, Sweatybetty, and Death to Stock.
Projects
- Brand Identity, Layout, Editorial DesignIdentity for 21/25 Magazine. This pitch was based around how we construct a body as human beings. This process is not only biological but requires philosophical and psychological operations. The body is a puzzle we create, a house we live in and the temple of our shapes. I was inspired by body shapes, architectural influence with a modern twist. All the copy and tone of voice has been done by me and the ph is @andreemartis.
- Proposal for Flowerbx London.Design an online editorial feature with would sit within The Cut, Flowerbx editorial platform. I've chosen to work with Sunflowers as a symbolism of positivity, inspiration and creativity. Sunflowers have been a source of inspiration for many artists and designers thought out the history of art. From Van Gough's sunflowers, to Yayoi Kusama's exploration of colour and shape.
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Work history
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Senior Art DirectorPentland Brands
London, United KingdomFull Time
As a Senior Art Director at Pentland Brands, I’ve had the pleasure of leading the creative vision for globally recognized brands like Speedo and Endura. I’m incredibly proud of the work my team and I have accomplished, where our campaigns are not just visually compelling, but resonate with modern audiences in a way that is both culturally relevant and fashion-forward. I’m known for my hands-on approach—whether I’m working directly with designers, producers, editors, or content creators—and for always ensuring that the final product reflects both creativity and strategic intent. I am skilled in overseeing all visual aspects of a project and providing design solutions when needed, while also possessing the leadership qualities necessary to oversee development and design processes. As a resourceful member of a creative team, I am highly organised and adept at managing complex projects and shifting priorities through careful planning. Working across multiple brands and omnichannel, I have developed a broad understanding of varying aesthetics and acquired hands-on skills in concepts, ideation, execution, and post-production for video and photography. My passion for cultural trends and social insights positions me as an integral contributor when developing ideas. I am committed to keeping briefs diverse, up-to-date, and relevant, and I am confident in sharing and vocalising my ideas within a collaborative creative team.
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Senior Designer / Art DirectorBandier
New York, United StatesFull Time
My role spans across digital & editorial within the marketing and creative department. I am involved in creative projects, campaigns, website updates and the creation of all assets for the brand. I have a key role within the Marketing Department to engage with customers and increase revenue.
Working across all digital website, newsletters, social media, animations, printed magazines, and development of brand identities to be rolled out across all media channels.
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Skills
- Digital Design
- UI Design
- Web Design
- UX Design
- Sketch
- Art Direction
- Editorial Design
- Illustrator
- Indesign
- Photoshop
Education
Post-graduate Diploma in Graphic DesignShillington
London, United Kingdom
I had been studying Graphic Design at Shillington Colleg.
Graduated on July 27th 2018.
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PhotographyGallery Santa
- Buenos Aires, Argentina
Edition, Art Direction.
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