About me

I am a Senior Designer and Creative Consultant with over fifteen years’ experience across high-end fashion and retail. After graduating from Business School with two bachelors’ degrees in Business, Law, and Marketing, I set up my eponymous jewellery brand in Australia in 2008. The brand went on to be supported by leading fashion accounts, including Browns, and Harvey Nichols. Whilst running my own brand, I also consulted for independent and high-end retailers on a freelance basis. In 2015, I relocated to London where I went on to run the jewellery and accessories departments for Oliver Bonas as Lead Accessories Designer. Having recently decided to focus exclusively on the consulting part of my business, I now help companies in their infancy stage, or existing brands wanting to broaden their product offering, develop their creative brand strategies, and design collections in line with their brand ethos. With experience in design, sales, buying and PR, I am an all-rounder with a passion for design and creative consultancy.

QuestionsProjectsExperienceTeam

Projects

• DévéDemi-fine jewellery range with a focus on sustainability and ethical trading. Launched in September 2021.
• 1

  Little LiffnerDesigned & coordinated the production of Stockholm-based accessories brand’s first ever jewellery range.
• 1

  DaisyGold vermeil, sterling silver & enamel collection designed for London-based jewellery brand Daisy, released in 2022.
• 1

  Estelle Dévé x Motley (part 2)A collaboration with the brand Motley released in May 2021
• 13

  Boma - Limited edition rangeLimited edition range designed for US-based jewellery brand Boma, released in May 2020. Materials used: recycled silver, gold vermeil, baroque pearls.
• Astrid & Miyu Lab-grown diamond rangeA lab-grown diamond range developed for UK based brand Astrid & Miyu, released in October 2019. Materials used: sterling silver, gold plated sterling silver, lab-grown diamonds.

+ View all

Work history

D
D
Founder & Creative DirectorDévé
Aug 2021London, United KingdomFull Time
Dévé is a modern lifestyle brand for the curious woman. Our carefully considered and timeless collections of jewellery reflect an uncompromising dedication to craftsmanship, sustainability and ethical practices.
E
E
Designer & Creative ConsultantEstelle Dévé Studio
Dec 2008London, United KingdomFull Time
Alongside running my label & being employed in previous roles, I have been working as a freelance designer and creative consultant, for both high-end and independent retail brands. I help companies in their infancy stage -or existing brands wanting to broaden their product offering- develop their creative brand strategies, and design collections in line with their brand ethos. Services include: •Creative Direction (concept curation, colour palettes, seasonal trend direction, trend analysis) •Creative Brand Strategy (brand concept, storytelling, identity development, competitor analysis) •Research and Development (comprehensive range planning, creation of supplier packs, trade show research, market trend forecasting) •Design (sketching, creation of tech packs, collection and sample development, product fitting) •Production (liaising with CAD technicians and suppliers, introduction to new factories, samples follow up) Recent & past clients include The Story Within, Boma Jewelry, Motley London, Astrid + Miyu, Club Monaco (Ralph Lauren Group), Dior Cosmetics (LVMH), Camilla & Marc, and Arnsdorf.

+ Show more

Skills

• Fashion
• Design
• Market Research
• Product Development
• Production
• Photoshop
• Creative Direction and Development
• Consulting
• Trend Forecasting
• Trend Analysis
• Production Planning
• Range Development
• Sketching and Drawing
• Liaising with Factories
• Abobe Illustrator
• Business Strategy
• Pricing

Education

L
L
Law and Management – Marketing Major (BA)La Trobe University
Jun 2005 - Jun 2006Bendigo VIC, Australia
E
E
Business and Administration – International Business Major (BA Hons)Ecole Internationale de Montpellier
Aug 2002 - Jun 2005Montpellier, France