About me
A full-stack digital marketer with over eight years' experience in B2C and B2B. I assist organisations in growing and running their businesses through intelligent insights and data-driven decision making. A clear, analytical thinker with in-depth knowledge and appreciation for how the entire process works. Flexible, able to adapt to different situations/projects and calm under pressure. I want to bring my solid skill set to an exciting brand and translate business objectives into actionable strategies.
Experience
Content creation | SEO | UX/UED | Storytelling | Marketing strategies/planning | PPC | Blogging | Online PR | Community management | Programmatic | Remarketing | Email marketing | Ad-server | Social media marketing | A/B testing | Funnel marketing | Analytics | Copywriting | Code | E-commerce | Photography & Image editing | Brand development
Adobe editing suite | Squarespace | Magento | Shopify | WordPress | Campaign Monitor | MailChimp | Moz | HubSpot | Google Analytics | Google Trends | Google Keyword Planner | Google Tag Manager | Google Ads | Google Ad Manager | Google Ad Sense | Google Webmaster Tools | Google Trends | Hotjar | Unbounce | Facebook | Twitter | Instagram | LinkedIn | Pinterest | Ahrefs | Facebook Audience Insights | Facebook Analytics | Google Data Studio | Facebook Pixel Helper | Adespresso ads | Active Campaign | Salesforce | Usabilla
Languages – English: mother tongue, Greek: fluent, French: working proficiency
Basic HTML, CSS, SQL & JavaScript
Work history
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Freelance Digital Marketing Managerjane carr
- London, United KingdomFreelance
Freelance E-commerce & Digital Marketing Manager / October 2018 / London
Working autonomously to drive site traffic and sales through a seasonal e-commerce strategy.
Key responsibilities;
• Day to day maintenance and merchandising of the website, identifying improvements.
• Build and manage e-mail marketing campaigns and drive subscriber growth.
• Analyse product performance, customer and site data using Google Analytics to improve ROI.
• Generate monthly reports and presenting results to the team.
• Liaise with the PR and Social Media team to help grow sales and ensure all channels are aligned.
• Copywriting, including product descriptions, collection headings and newsletter copy.
• Manage online catalogue, uploading new season product information and data, photography and editorial
• Ensure product information, site UX and SEO (onsite and offsite) are optimised in order to drive sales
• Work with graphic designers/photographers/ creative team to create engaging visual content for all digital channels.
• Manage and evolve all-around customer service, including website policies to ensure first class service
Digital Marketing ManagerRetail Banking Academy
- London, United KingdomFull Time
**Company put into liquidation, made redundant
A self-starting role strategising and driving all B2B regional based campaigns through A/B testing and key measurements in Africa, Asia, Latin America and Europe to support the brands ambitious growth plans, alongside nurturing and engaging existing B2C audiences.
Key responsibilities;
• Producing relevant informative data-based reports for key stakeholders
• Extensive UX audit and close collaboration with web developers
• A/B testing new strategies
• Analytics including driving the improvement of existing data delivery models
• Lead generation through Salesforce Pardot
• Growing the existing global B2C market
• Delivering a B2B digital marketing strategy to support its ambitious growth plans across new and existing markets
• Driving all B2B digital marketing activities
• PPC
• Social media management
• Website management
+ Show more
Skills
- Marketing Strategy
- Data Analysis
- Strategic Planning
- Project Management
- Software Development
- Content Creation
- Design
- Growth Strategy
- Content Creatiion
- Digital Marketing