Freelance E-commerce & Digital Marketing Manager / October 2018 / London Working autonomously to drive site traffic and sales through a seasonal e-commerce strategy. Key responsibilities; • Day to day maintenance and merchandising of the website, identifying improvements. • Build and manage e-mail marketing campaigns and drive subscriber growth. • Analyse product performance, customer and site data using Google Analytics to improve ROI. • Generate monthly reports and presenting results to the team. • Liaise with the PR and Social Media team to help grow sales and ensure all channels are aligned. • Copywriting, including product descriptions, collection headings and newsletter copy. • Manage online catalogue, uploading new season product information and data, photography and editorial • Ensure product information, site UX and SEO (onsite and offsite) are optimised in order to drive sales • Work with graphic designers/photographers/ creative team to create engaging visual content for all digital channels. • Manage and evolve all-around customer service, including website policies to ensure first class service
**Company put into liquidation, made redundant A self-starting role strategising and driving all B2B regional based campaigns through A/B testing and key measurements in Africa, Asia, Latin America and Europe to support the brands ambitious growth plans, alongside nurturing and engaging existing B2C audiences. Key responsibilities; • Producing relevant informative data-based reports for key stakeholders • Extensive UX audit and close collaboration with web developers • A/B testing new strategies • Analytics including driving the improvement of existing data delivery models • Lead generation through Salesforce Pardot • Growing the existing global B2C market • Delivering a B2B digital marketing strategy to support its ambitious growth plans across new and existing markets • Driving all B2B digital marketing activities • PPC • Social media management • Website management
Working on my initiative to drill down and develop analytical frameworks to measure the impact and efficiency of new products while overseeing the launch of numerous improved customer services. Delivering marketing strategies and content to majority B2C market. Key responsibilities; Year on year client growth and retention, developing the e-commerce sector through analytical insights, leading digital and print campaigns, website maintenance. Achievements included: • Delivering actionable data reports using GA and Hotjar directly to the founders for key business decisions • Running segmented B2B campaigns generating new cohorts • Developing the MailChimp newsletter with A/B testing resulting in 800 new subscribers. • Running successful Google AdWords campaigns with clearly defined self-identified objectives. • Establishing and building strong keyword lists and ads for campaigns. • Setting up Google Analytics from scratch with Squarespace CMS analytics enabling me to report on results thanks to my initiative. • Running influencer campaigns with names like London on the Inside, and Tania B from The London Thing resulting in revenue increase. • A complete website refresh with improved SEO and CRO generating an increase in conversions of 78% • Securing monthly contracts with Burberry, Bloomberg and Selfridges valued at £30,000+ each. • Successfully tendering for jobs at a single venue for a total annual value of over 1M. • Delivering strong pitches to publications including Financial Times, InStyle, Vogue and The Independent resulting in exposure for the brand. • Rolling out a thriving nationwide delivery service resulting in a 30% increase in delivery orders and 25% in repeat custom. • Growing the online social audience by 15k within the first six months.