About me

Hi, I’m Eugenia, but everyone calls me Jenny. With more than 15 years of experience in advertising, I have only one certainty in life: I am an art director, I love the ads and I believe in their power. With my passion and enthusiasm I can adapt to any project. I have a great desire to grow, learn and take on different realities. I have worked with many different industries including food, retail, high fashion, motorcycles, non-profits and household products. My expertise lies in the brand’s positioning and the idea. I love to manage a creative team and develop an integrated campaign for the entire process, from the beginning to production. In these projects, I have designed art work for everything from print ads to websites to tv commercials to logos to digital campaign. I offer the full range of graphic design skills together with years of hands-on industry experience.

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Projects

• 2

  VIDEO
• Smart Working PVM
• Perfetti Van Melle FB gif
• VET CAMPAIGN
• NON-PROFIT
• Disc to Disc

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Work history

Creative Director Art
Jul 2012
• Managing creative team and freelance, concept development, brand positioning, developing projects and campaign, accounting. • Creating idea, design and finish layout for advertising campaign • Created brand positioning, campaign, website and social media strategy for Kazo, a new Indian fashion line that opened twenty stores in its first year.
Executive Creative Director & Principal
Jun 2012 - Jan 2016
• Managing creative team and freelance, concept development, brand positioning, developing projects and campaign, accounting. • Created brand positioning, campaign, website and social media strategy for Kazo, a new Indian fashion line that opened twenty stores in its first year. • Creating idea and finish layout. • Clients: Blumen (House&Garden), Kazo (Fashion), Novara Calcio (Soccer Team), Amici (No profit), Elanco (Public Health), Salmoiraghi&Viganó (Sunglasses&eyewear), Manzoni 24 (Fashion) Mario Cerutti (Shoes).

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Skills

• Advertising
• Film
• Art Direction
• Digital
• Design
• Production Management
• Creative Direction
• Online Campaigns
• Outdoor Campaigns
• Print Campaigns
• TV Campaigns
• Illustrator
• Indesign
• Photoshop
• After Affects

Education

Art Direction
Jan 1998 - Jan 2016
Accademia di Comunicazione is the most important school in Italy for advertising.

Awards

Key Awards
First place - print campaign for Lube furniture
3 Key Awards
3 first place for different print campaign for food, retails and social

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