Hello, I'm Eva,
I’m a freelance Creative Content Marketing Strategy Specialist specialising in visual identity, brand strategy, business development, social media photography & strategy, illustrations, graphic design, styling & art direction. I also do SEO optimized copywriting, create newsletters, design look books and much more.
In short, I can create an engaging and cohesive storytelling with photos, illustrations & text across all digital platforms and social media for your brand, leading to increased brand awareness, higher traffic and better conversion.
I'm also the Founder and Designer of the Danish jewellery label VERA VEGA.
DEGREE & AWARDS
I have a Master of Arts in International Business Communication, Integrated Marketing & PR and a bachelor in English & Communication, from Aarhus School of Business.
My journey as a creative entrepreneur started when I, as a self-taught jewellery designer, founded VERA VEGA, during the final year of my studies.
VERA VEGA and my jewellery design were awarded “Styleproved By Couch” by the German Interior and Fashion Magazine in 2014. The quality seal “style proved by COUCH” was provided by the editors of COUCH, ”as a symbol for the authenticity of the drafts and designs by Eva Lund as well as for perfect technical realization.”
GET IN TOUCH
If you need help with any brand strategy, business development, creative content, social media, brand identity, SEO articles etc. please don't hesitate to shoot me an email directly to evalund@indetailstudio.com or jump here to learn more about my competencies as a freelancer.
I would love to help you out with your creative content.
ABOUT ME
Oh yes – and little about me - personally. Who am I? I’m a visual soul, addicted to aesthetics, passionate about people and their stories, curious about the world.
I’m based in Copenhagen, Denmark. Besides my passion for creative work, I enjoy meeting with friends for a glass of wine or a nice dinner. I also try to keep my running routine up by going for a run 1-3 times a week. It can be difficult at busy times, but I must remember to prioritise it as it really boosts my mood and gives me so much positive energy. Whenever the sun is out, I prefer to be out as well – doing one of the above or just enjoying the weather and scenery by going for a walk. However, in Copenhagen, the weather is not always on my side. Consequently, another great passion of mine is travelling. I love, love, love to travel – exploring new places and meeting new people, hence my Travel Journal, – so if your project or assignment involves a little voyage I’m up for the adventure.
Thank you for visiting my profile – I hope to connect here on The Dots or in real life.
Best regards,
Eva
Work history
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FounderVERA VEGA
Copenhagen, DenmarkFreelance
Founder/Owner/Marketing Executive/Brand Strategist/Creative Director etc. I covered all the roles related to launching and growing a business.
• Brand Strategy & Management
o Planning the brand strategy and leading the tactical and creative execution.
o Developing product, sourcing, design, price, packaging, in-store display etc.
o Identifying target group and building loyalty among customers.
o Developing and executing the brand’s online visual identity.
o Monitoring market trends.
o Researching and establishing designer- and influencer collaborations in order to maintain and build brand equity.
o Distributing the brand via selected national and international retailers like Høyer Bodø, Høyer Slottet, NJL, Project 4, Guldsmed Helle Elmgreen, etc. (a total of 18 boutiques worldwide).
• Marketing
o Conducting competitor analysis, product differentiation, market position and research.
o Communicating brand identity across all media - SOME, SMO, CRM, PR.
o Balancing strategic thinking with creative execution.
o Creating and developing all visual content - photography, image editing, illustrating, graphic design, photo editing etc.
o SEO copywriting and online content creation.
o Analysing data in order to improve results and increase sales and market share.
o Managing marketing budgets.
o E-commerce. Building, handling and promoting the webshop www.veravega.com.
o Stakeholder relations. Establishing and sustaining strong, genuine relationships with people at all levels – Press, influencers, freelancers, interns, agencies etc.
o Results: Growing Instagram from 0–10.000 followers (@vera_vega_jewellery). Growing Facebook from 0-6000 followers (facebook.com/veravegajewellery), since the foundation of the brand.
• Jewellery design
o Product design, development and management. Hereunder 2 collections a year of around 20 designs per season.
• Creative Art Direction
o Directing the brand’s image campaigns – from creation of mood board, model and photographer scouting and booking, to styling the look and directing the final execution of the photo shoot in collaboration with the assigned team.
o Developing visuals such as Brand Book, Catalogue, Look Book etc.
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Project Manager & Online EditorThe Jewellery Room
- Copenhagen, DenmarkFull Time
As Online Editor & Project Manager at The Jewellery Room my responsibilities covered:
• Social Media Manager
o Responsible for managing marketing projects and online content across all media ensuring images and text meet our high standard of quality.
o Visual Content creation and social media photography.
o Campaign- & communication strategy development. Balancing the approach of strategic thinking and creative execution on how to engage and build followers.
o Results: 60% Instagram growth, 40% Facebook growth, 200% Twitter growth. All organic growth without a marketing budget.
• Editor
o Photo and layout editing in Photoshop.
o Visual communication & illustrating in Procreate.
o Newsletter creations (layout & content) in MailChimp both b2c & b2b.
o SEO Copywriting; articles, interviews, reportages etc. for our “Style Guide” section.
o In charge of freelance contributor relations, proofreading, SEO optimising and adjusting visual content to meet our high standard of quality.
o Results: Click rate increase of 500% on the main website.
• Project Manager & Stakeholder relations
o Project- and Event Manager of the bi-annual The Jewelllery Room Event (fair) held during Copenhagen Fashion Week. Including: locating the venue, negotiating prices, the arrangement of décor, informing the 27 exhibitors of all details, management of the International Press-, buyers- & VIP guest list, welcoming invitees at the door, managing event staff. Overall execution of the event and the following roundup of the event.
o Jewellery and event photography at the Event.
o Customer relations with the 47 represented labels, scouting new brands/customers like Sara Ho London, Sara Robertsson Jewellery etc.
Skills
- Creative
- Aesthetic Vision
- Blog Content
- Marketing
- Advanced Copywriting
- Email Newsletters
- Brand Content
- Brand Image
- Accessories Photography
- Busines Strategy
Education
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Master’s Degree in Public and Corporate CommunicationAarhus Business School
- Aarhus, Denmark
Courses:
o Strategic management of organisations in a communicative perspective.
o Stakeholder relations.
o Corporate communication in change and crisis situations.
o Integrated marketing and public relations: organisation, management and consumption.
o Entrepreneurship.
o Process Consultation.
Thesis:
o Specialising in online marketing communication and relationship marketing via online platforms.
o Conducted research to investigate and understand consumer preferences and consumption behaviour in a fashion context, in order to learn how a company can attract and engage customers, mainly via online communication and consumer-brand relationship building.
Results:
o Thesis exam result: 12
o Obtained average of the Master’s Degree: 9.5
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Bachelor in English and IT-Based Marketing CommunicationAarhus Business School
- Aarhus, Denmark
Courses:
o Communication in an internal and external perspective.
o Personal communication
o Advertising and strategic planning.
o Intercultural communication in a business and legal context.
o Advanced English grammar.
Results:
o Bachelor exam result: 10
Awards
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Style proved By CouchCouch Magazine
VERA VEGA and my jewellery design were awarded “Style proved By Couch” by the German Interior and Fashion Magazine in 2014.
The quality seal “style proved by COUCH” was provided by the editors of COUCH, ”as a symbol for the authenticity of the drafts and designs by Eva Lund as well as for perfect technical realization.”