Eva van Woerkom

Strategy Planner


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About me

I’m always on the hunt for interesting insights and different perspectives. Creative but business minded. Positive. Flexible in adapting to new situations, cultures and projects. Motivated, very enthusiastic and full of energy. Interested in the world.


  • Advertising Agency
  • Strategic Planning
  • Creative Thinking
  • Open Minded
  • Creative Thinker
  • Research and Analysis
  • Photograghy
  • Business Minded
  • Brand Communication Planning
  • Brief Writing
  • Insight Analysis
  • Think Outside the box
  • Positive and Motivated Attitude
  • Trends Insight
  • Energetic and Passionate Work

Work history


Strategy Planner

Alfred International /mullen Lowe Amsterdam

May 2015
  • Conducting research and analysis on specific subjects for clients or prospects. Analyzing and benchmarking brand culture, market, competition, researching trends and consumer behavior. Assisted in developing a new brand communication strategy for one of our clients, assisting in writing (de)briefs and following the early creative process. Responsible for our internal and external newsletter and Alfred Academy (organizing courses on communication topics. Contributed to the ‘Sponsor-ring’ case that we won for Jumbo Supermarkets.


Project Manager Account

Alfred International/mullen Lowe Amsterdam

Aug 2013 - Jul 2015
  • Project Manager Account: acted as a link between creative and client. Sold concepts to the client, responsible for budgets, timings and the whole creative process on national scale (print/radio/television). Assisted our strategy department with research and analysis. Subject: retail/FMCG winner of 3 Effie cases (gold & silver) for Jumbo Supermarkets, (bronze) AllSecur.


Strategy Planner

Sid Lee Paris

Sep 2012 - May 2013
  • Assisted the strategy department with research and analysis on specific subjects. Analyzed and benchmarked brand culture, market, competitors, researched trends and consumer behavior. Assisted in writing inspiring (de)briefs. Responsible for the weekly newsletter.


Assistant Marketing

Lloyd Hotel Cultural Embassy Amsterdam

Feb 2011 - Aug 2011
  • Assisted the marketing department with the development of the new website, worked on creative projects such as the realization of their new hotel: ‘The Exchange Amsterdam’. And worked on a pitch for a new hospitality project. Responsible for press and media.


Rooms Division & Reception

Hotel Napoleon Paris

Jan 2010 - Jul 2010



French TCF

Institut Scandinave Aix-en-provence

Jun 2006 - Nov 2015


    Global Issues In Marketing, Creativity In Managing Business Relationships, Branding The Creation Of

    ESCP Europe Business School Marketing Creativity London and Paris Campuses

    Jan 2012 - May 2013


      Communications, Spanish, English, Hospitality Management, HR Management, Marketing, Economics, Wine

      Maastricht Hotel Management School

      Aug 2007 - Jul 2011


        Marketing, Spanish

        Universidad de Deusto San Sebastian

        Jun 2009 - Dec 2009
        • Exchange Program for Erasmus.


        Dutch, French, English, Spanish, Geography, History of Fine Mathematics, History

        Hervormd Lyceum Zuid Amsterdam

        Aug 2000 - May 2006
        • Pre-university education.




        Effie Awards

        • Jumbo - Brand - gold Jumbo - World Championship - silver http://www.effie.nl/nieuws/12-effie-awards-goud-voor-jumbo-supermarkten-en-alfred-international


        SAN Awards Netherlands

        • Jumbo - brand - advertiser of the year Jumbo - world championship - excellent award Jumbo = brand campaign - excellent award http://www.sanaccent.nl/content/winnaars-2014


        Sponsor-ring Awards

        • Jumbo - Christmas campaign 2014 - winner Jumbo - Summer campaign 2015 - winner http://sponsorring.nl/sponsorringen/winnaars