Work history
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Senior Marketing ExecutiveSage UK (Accounting Software Subscriptions)
Newcastle upon Tyne, United Kingdom
As a Senior Marketing Executive my duties entail:
• Conducting market research and creating a yearly marketing plan across 2 key Sage products.
• Mapping out customer journeys and multi-channel digital marketing campaigns.
• Thinking of innovative and creative campaign ideas.
• Working closely with a creative agency to create marketing assets for campaigns and events.
• Having a strong knowledge of the products and target audience to inform campaign messaging.
• Working closely with automation leads, media agencies, internal web team and channel leads to activate campaigns across key channels: Paid media, paid and organic social (Facebook, Twitter, LinkedIn, YouTube), Sage.com, media partners, email, direct mail.
• Using data sources to monitor campaign KPIs then optimising based on results.
• Performing digital tests of creative messaging and styles to make data driven optimisations to marketing i.e. web, media, email.
• Managing influencer programs across 2 key Sage products.
• Working towards a monthly marketing qualified lead (MQL) target and reporting numbers to senior leaders on a weekly basis.
• Managing and working within a campaign budget and raising PO’s.
• Conducting meetings with internal and external stakeholders.
• Acting as a mentor to marketing executives and apprentices on the team.
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Marketing AssistantSage UK (Accounting Software Subscriptions)
- Newcastle upon Tyne, United KingdomFull Time
As a marketing assistant in the Global Campaigns function I supported campaign managers with the development of brand to demand campaigns. This entailed liasing product marketing at the beginning of the year to understand global industry trends as well as customer priorities and pain points, creating a plan and briefing this into a creative agency. Then continuing to work closely with the agency throughout delivery to stick to deadlines as well as reviewing all copy and creative produced by agency to ensure it is suitable for the campaign.
The assets would be delivered in US English to be activated in this region first, then a localisation/production agency would pick these up and adapt to make the campaigns suitable for our global markets.
I was required to keep constant communication with regional contacts to be aware of changes in strategy/budget etc to ensure I could quickly react and amend plans if necessary. I also carried out some admin tasks for the team such as raising purchase orders and maintaining campaign team landing pages on intranet.
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Skills
- Marketing
Education
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CIM Diploma in Professional MarketingChartered Institute of Marketing
- Newcastle upon Tyne, United Kingdom
Remote qualification