Branding strategy, communication, activation & digital initiatives consulting.
Client service lead on global FMCG brand: - Definition of key strategic objectives to sustain global brand growth and expansion - Management of brand's Consumer and Corporate communication & digital activation initiatives - Development of client engagement and creation of new business opportunities Results: increase of revenue by 40% and improvement of agency’s quarterly evaluation by 20%
Global Account Lead on several FMCG brands (tobacco & alcohol): - Product innovation?with development of the product concept and full marketing mix - Brand rejuvenation strategy definition & creation of the new integrated brand campaign - Development of online & offline Consumer & Trade engagement programs and tools - Global network coordination for the implementation of the new communication platform - Definition of the yearly Scope Of Work and fees negotiation for a total of £M 6.3 - Business development with generation of additional revenue for a total of £K180 Results: professional development and growth of junior team members and improvement of account profitability.
Account Lead & Strategic Consultancy on a global automotive brand: - Retail environment & consumer shopping behavior analysis - Brand proposition re-definition - Product portfolio structure review - Packaging architecture recommendation
International Account Lead on a major premium tobacco brand - Global brand repositioning strategy development - Shopper marketing & retail deployment strategy elaboration - Product launch strategy & communication platform development - Brand website redesign - Product innovation mix preparation - Coordination of global brand initiatives (Asia / EMEA / Americas) - Management of a team of 3 people Results: creation of a major business opportunity for the agency and improvement of yearly agency evaluation.
Bachelor of International Trade