Evgueni Spiridonov

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  • LocationNew Malden, United Kingdom

Skills

 

  • Advertising
  • Events
  • Marketing PR
  • Account Management
  • B2B
  • Brand Management
  • Business Development
  • Client Services
  • Management
  • Marketing Strategy
  • Pitching
  • Strategic Planning
  • Communications
  • Consumer Behavior
  • Ideas Development

Work history

Currently

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Evgueni Spiridonov

Mar 2016
  • Branding strategy, communication, activation & digital initiatives consulting.

2016

Business Director

1492 TBWA

Mar 2015 - Jan 2016
  • Client service lead on global FMCG brand: - Definition of key strategic objectives to sustain global brand growth and expansion - Management of brand's Consumer and Corporate communication & digital activation initiatives - Development of client engagement and creation of new business opportunities Results: increase of revenue by 40% and improvement of agency’s quarterly evaluation by 20%

2015

Senior Account Director

TBWA

Jun 2013 - Mar 2015
  • Global Account Lead on several FMCG brands (tobacco & alcohol): - Product innovation?with development of the product concept and full marketing mix - Brand rejuvenation strategy definition & creation of the new integrated brand campaign - Development of online & offline Consumer & Trade engagement programs and tools - Global network coordination for the implementation of the new communication platform - Definition of the yearly Scope Of Work and fees negotiation for a total of £M 6.3 - Business development with generation of additional revenue for a total of £K180 Results: professional development and growth of junior team members and improvement of account profitability.

2013

Consultant

Blue Marlin NY

Jan 2013 - Mar 2013
  • Account Lead & Strategic Consultancy on a global automotive brand: - Retail environment & consumer shopping behavior analysis - Brand proposition re-definition - Product portfolio structure review - Packaging architecture recommendation

2012

Global Account Director

G2 Joshua

Nov 2011 - Dec 2012
  • International Account Lead on a major premium tobacco brand - Global brand repositioning strategy development - Shopper marketing & retail deployment strategy elaboration - Product launch strategy & communication platform development - Brand website redesign - Product innovation mix preparation - Coordination of global brand initiatives (Asia / EMEA / Americas) - Management of a team of 3 people Results: creation of a major business opportunity for the agency and improvement of yearly agency evaluation.

Education

2006

Marketing, Communication and Commercial Strategies

INSEEC

Aug 2005 - May 2006

    2005

    International Marketing Communication

    ESCE

    Aug 2001 - May 2005
    • Bachelor of International Trade