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I am an experienced marketing professional that has worked an implemented high level marketing plans, initiatives and projects on an international scale. I have an extremely strong passion for music and the music industry and have created opportunities for myself to work within this industry. I am a Ba Business and Marketing graduate with strong grasp of music marketing strategies and concepts and pride myself on being results driven and creative. My professional experience has equipped me with a high level of skills and allowed me to demonstrate them in a variety of roles within the music industry and others.
I work as one half of the management team that manages a UK artist named Louis VI. In this role I help to manage every aspect of his career and a day to day basis, from booking live shows, securing support act opportunities, booking studio sessions, connecting with video directors, forging relationship with brands in order to create collaboration opportunities, coming up with creative ideas to draw fans and followers to his social media’s and streaming services. Part of my role is also to maintain relationships with other managers/artists/promoters etc in order to have the best chance of creating opportunities for the artist.
In this role I work directly with the head of the label, Residency Records has affiliations with Sony Music and Believe Digital distribution and label services company. I consult on the current artist roster, listen to the artists’ music before release and also contribute to project rollouts and releases. I also help to scout new talent for the label and find producers/directors for the label artists.
Responsibilities: • Design the overall look of the website, maintain and upload all content • Creation of website content, writing blog posts • Source interviews with music artists/managers • Conduct and record all platform interviews • Maintain and review ‘Submissions’ inbox. Listen to and reply to all music sent for website submission by artists, managers or PR’s. • Attend local shows to watch artist performances and network • Maintain and update all platform social media.
Plan, execute, and analyse integrated marketing programs across the EMEA region utilising a variety of tactics including events, PR co-ordination and emailing campaign co-ordination to build brand awareness, create lead generation programs, and support the sales teams. Responsibilities: • Liaise globally with corporate marketing, marketing operations, product marketing and sales to ensure successful execution of campaigns & activities • Use Salesforce to execute demand generation programs. • Update regional budget • Plan and coordinate both online and onsite events including webinars, conferences, seminars, and executive dinners. • Event coordination, tradeshow management, and contract negotiation • Process event invoices • Localise and co-ordinate email campaigns and response monitoring using Salesforce. • Work with Business Development Managers on finding customer case studies and PR opportunities, and coordinate execution, reporting directly to Marketing manager or VP of Global Marketing based in the US. • Work with Lead Nurturers to ensure volume and quality of leads. • Be the onsite PR contact for coordinating meetings, interviews, and events. • Ensure that marketing programs meet lead generation goals and that leads make it through the funnel. • Ensure that campaigns, assets, communications, and messaging are aligned to corporate branding initiatives. • Analyse and report on weekly, monthly, and quarterly activities, results, and ROI for all marketing program initiatives.
Click to edit position descriptionI worked for a subsidiary company of Abicord named 'Get Slim Guaranteed'. Get Slim Guaranteed is a weight loss company based in London. They provide exercise programs to customers to aid their weight loss. They also specialise in providing the mental tools and techniques required to lose weight. As well as fitness experts Get Slim Guaranteed offer their customers’ psychology specialists to help them. Responsibilities • Worked directly under marketing manager • Provide my opinion, advice and reports on how to market services/products • Worked particularly with the revamp of company website and online product marketing • Provide reports on own & competitor websites • Research on marketing activity of competitors (Slim Fast, Jenny Craig, Slimming World etc) • Liaise with web developer and other marketing consultants Skills/Achievements • Extensive use of Google Drive email and business system • Ability to work from home • Learned usefulness of video conferences • Marketing Consultant (online/web development specialist)
Responsibilities • Deal with high profile data flows • Liaise with internal and external suppliers • Look into customer accounts to identify complex system errors and correct them accordingly • Ensure customer records stay correct and up to date • Create reports for senior management • Fill out personal productivity reports Skills/Achievements • Daily use of Microsoft Excel • Regular use of Microsoft Office software (Word, Powerpoint, Access etc) • Developed very high analytical skills whilst working with historical meter reading results
Ba Business and Marketing
3 A Level's A-C
13 GCSE's A-C
In June of 2015 Aconex held their annual 5 day marketing offsite in San Francisco which brings together all the field marketers from all the regions they operate in, Americas, ANZ, EMEA & Asia. At the offsite the Aconex Marketing Awards were held. My region (EMEA) won the award for the region with the highest marketing sourced demand generation for fiscal year 2015.