Work history
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Business Development and Marketing ManagerThe Estimating Edge
Boynton Beach, United StatesFull Time
* Administration and optimization of all marketing and sales automation solutions including
Drip, Salesforce, Linked In Navigator and SalesLoft softwares. Piloted expertise, trained and
guided the sales team on best practices and updates for these sales automation tools.
* Developed, implemented, follow-through and track on multi-channel marketing campaigns.
* Engaged with prospective customers to create awareness and interest in The Estimating Edge solutions.
* Create and deliver analysis and reporting of all business development activities.
* Collaborated with marketing on assigned tasks, such as creative writing, site management, e-blasts and management of social media channels.
* Edited content copy for presentations, white papers, e-blasts, etc. for our internal marketing department.
* Partnered and assigned brand marketing tasks accordingly to our vendors, such as our printer, website developer, designer, and SEO manager.
* Ordered, shipped, and reviewed all trade show content for accuracy. Managed pre-show and on-site communications and logistics for Trade
shows. Came up with lead generation ideas for trade shows, which doubled the amount of lead scans from the previous year.
* Organized internal work events throughout the year to implement team unity within the organization.
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Marketing Account Systems ManagerRed Spot Interactive
- Jupiter, United StatesFull Time
* Support to Senior Management (COO and Director of Marketing) in setting priorities,
ensuring standard procedures are adhered to, and that RSI product/Service deliverables are
satisfactory through project management.
* Recruited new talent onto the AM team, and scheduled interviews with management accordingly. Trained new Account Managers on
various software platforms we use for internal use.
* Responsible for weekly reporting on Hi-Risk, Onboarding, Offboardings, Site Re-design, and Data Sync. Responsible for Surveys, Salesforce,
Clarizen, Five 9, Digital Asset Library audits and maintenance.
* Provide communication and manage internal development teams, and third party remote teams.
* Responsible for writing yearly marketing media plans, creating e-blasts, writing account reviews based off Google Analytics, updating
content on websites through WordPress, organized tasks through Clarizen & standardized team documents through shared Google Drive
folders. Worked directly with CEO on various corporate marketing project initiatives such as social media, posting blogs and press releases
across PR Web & Hootsuite.
* Collaborated and assigned tasks accordingly to teams including SEO, Content, Design and ensured all was completed on time.
* Experience with assisting over 100 clients in the medical industry, such as plastic surgery, LASIK, dentistry, orthodontics, medical spas,
dermatologists, and EMR systems.
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Skills
- Customer Focused
- Action Oriented
- Patient
- Creative
- Salesforce
- Project Management
- Marketing
- Brand Marketing
- Google Analytics
- Social Media
Education
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Bachelor in EducationFlorida Atlantic University
- Boca Raton, United States