A highly disciplined and driven Marketing major alumni of Lancaster University and current Marketing and Strategy postgraduate of the University of Warwick Business School who is constantly ready to learn and broaden her scope through networking and working with people from diverse backgrounds.
She is steadily building a career in Marketing by constantly learning and exploring different branches of Marketing that pique her interest. She hopes to end up in a career that will enable her to make brands more exclusive.
Her interests include Digital Marketing, Social Media Marketing, Branding and Brand Management, Content Marketing, Copywriting, Strategic Marketing, and Email Marketing.
Projects
- Exploring AccraI led and co-ordinated 'Exploring Accra', a video interview series which gained over 24,000 views on Instagram. The aim of the series was to highlight key personalities within the art, travel, food, entertainment, and lifestyle space in Accra. This season was four episodes long (excluding a bonus episode), highlighting the buzzing nightlife, food, travel and lifestyle scenes in one of Africa's most popular destinations.
Projects credited in
- Ecobank Mobile AppWith over 900 million mobile phones embraced by the youngest population in the world – Africa is about to witness the most tech-savvy generation on the planet. The launch of the mobile app therefore posed the opportunity to move Ecobank towards digital, using a language deeply ingrained in this demographic. – Creative Director: Damien Robins
Work history
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Social Media ManagerThisIsAccra
Accra, GhanaFull Time
Managing strategic planning and execution of integrated social media marketing campaigns that advertise the way of life in Accra and large-scale events such as Afrochella, etc.
Developing editorial calendars and controlling clients' social media pages to improve automation and rollout of more frequent and higher quality content to social media platforms, increasing social media engagement by 50%.
Overseeing the production of newsletters for top clients and designing Instagram portfolios consisting of creative and educational guides which enable foreigners to manoeuvre their way to the best spots in the capital of Ghana.
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Corporate InternEcobank Ghana
- Accra, GhanaInternship
Cumulatively increased client engagement with new bank products by 40% by creating flyers explaining each bank product and curating catalogues on the bank services website that fit each product.
Successfully onboarded about 100 clients onto the bank's echannels (Mobile Apps and Internet Banking, Debit Card) by creating social media campaigns demonstrating easy installation and flexibility of the services the e-channels provide.
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Education
Awards
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Provost ListLancaster University
Distinction in overall semester grades