Hi. This's Fabiana, call me Fabi or Fabs. Female (award-winning) senior creative/CD. Stand-up comedienne (Yeah). D&AD NB and Creative circle judge (woop woop). Brazilian in London for 14 years. Worked at Dare, Saatchis, Havas Work Club, Publicis and Glue-Isobar to name but a few. Bagged some awards along the way. Boom! Passionate about solving business problems with big ideas. Media agnostic. Obsessed with simplicity. And Marmite.
Mark Hunter, ECD SapientNitro, described me as: "A Brazilian fountain of interesting thoughts and possibilities. Fabiana is a very modern thinker and a very lateral thinker - both good things. As a person i thought she was pretty unique. Thoughtful, funny, left field, confident and very committed."
OTHER INTERESTS: Proud member of D&AD NB Jury and Shesays committee. Outside work, I’m a stand-up comedian - YouTube search ‘fabi fab comedy’
Awards:
D&AD in book for: Volvo C30 A Product of Free Will
Webby Awards nominee
One Show Merit Award
Campaign BIg Awards finalist
Creative Review Annual
IAB Grand Prix Award winner for Sony Vaio - The Online Script project
Campaign Big Awards Finalist
Revolution Awards Highly commended Int. Marketing
Revolution Awards Shortlist Technology & Telecoms for Sony Mobile Who is Johnny X?
Bronze at the Annual IAB MIXX Awards for Google+ Motion Moments that never end (VediVivere)
Campaign Digital Agency of the decade - Dare
Agency of the year - Dare
Bronze at the Great British Diversity Experiment for Tesco Check-In Till and Portion size Patrol
Projects
- Sony Vaio: The Online Script ProjectBusiness opportunity: Leverage the influence of John Malkovich to sell more laptops. Solution: Invite people to collaborate with John and his Sony VAIO to write a short film. He wrote the first sentence to be completed by participants and throughout the campaign he fed back on submissions and, ultimately, chose three winners. We turned the final script into Snow Angel.
- Volvo C30: A Product of Free WillThe Business Opportunity: Create a big idea around “spontaneity” to launch the new C30. Our Solution: Invite people to have spontaneous reactions to the car by simply asking: "What do you think?" We illustrated and animated the best answers. Online, the commercials were turned into games and mobile goodies. At dealerships, people voted for the best angles and features.
Projects credited in
- #51Days51WaysDue to the current gender pay gap every woman in the UK works for free from November 10th 2017 until the end of the year. That’s 51 days! Obviously all of us at She Says want it to be zero ASAP. To highlight and help change this fact we reached out to 51 industry leaders such as Cindy Gallop, Rosie Arnold and our own She Says founder and CCO of Mr. President Laura Jordan Bambach plus other CEOs, CCOs, ECDs, MDs and CDs from top agencies. We asked them to suggest a solution in one sentence about
- Mr President x She Says: This Equal Pay Day the ‘Pay Gap Pound’ proves women are being shortchangedIndependent agency Mr President has collaborated with global creative network SheSays to launch ‘The Pay Gap Pound’, a pointed campaign for this year’s Equal Pay Day. Women in the UK earn an average of 82 pence for every pound earned by men, and the Pay Gap Pound is a coin that represents that gender pay gap. A run of 100 ‘Pay Gap Pound’ coins has been minted, on first inspection they look like beautifully crafted replicas of the one pound coin, but look closer and you’ll see that these coins
- Kickass Women Slay The Creative WorldLondon are you ready? We are bringing back our infamous Kickass Women series with a big thanks to The Dots.26
Work history
Senior CreativeBreakthrough Media
Freelance
Senior Creative
- Full Time
creative concepts for Unilever
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Skills
- Advertising
- Film
- TV
- Design
- Planning Strategy
- Indesign
- Photoshop
- Powerpoint
- Creative Advertising
- Creative Problem Solving Abilities
- Team Coordination Management
- Ad Campaign
- Presentation Communication Skills
- Ad Design
- Creative Critical Thinking
- Ad Copywriting
- Management
- Mentoring
Education
Advertising MarketingThe Cross+ng, Central Saint Martins
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