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Fabiano Rocha

Marketing Assistant

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  • LevelJunior
  • LocationNewcastle upon Tyne, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsBrand Strategist - Marketing Communications - Brand Management

Skills

  • Market Strategy
  • Brand Development and Management
  • Advertising
  • Market Analysis
  • Consumer Behaviour
  • Internal Communications
  • Consumer Trend Forecasting
  • PR
  • Crisis Management
  • Strategic Planning

Work history

Currently

Marketing Assistant

Screach

Sep 2016
  • Newcastle upon Tyne, UK
  • Full Time
  • Assisting, executing and helping structure marketing activities of Screach, a content management/delivery and digital signage venture-capital-backed technology business, such as: - Research and Analysis: macro and microenvironment analysis; futurecasting; data collection and mining; business model and competitive advantage analysis. - Strategy: B2B lead generation and push strategies; B2C pull strategies; new market penetration strategic planning; value proposition identification and development. - Communications and PR: monthly development and delivery of internal comms on product updates; social media management and copywriting; development of media packs, and other sales assets and marketing collateral; co-creation and deployment of weekly action plans along with our partnered PR agency; creation and deployment of periodic marketing campaigns with B2B and/or B2C focus. - Event management: identification of key events for the company to attend; organisation of attendance, logistics and collateral material.

2015

Designer

New Designers Show

Jun 2015 - Jun 2015
  • London, UK
  • Freelance
  • Showcasing final year project and representing my university at a London show to the public and industry professionals as well as coordinating the stand and logistics. - Duties and achievements: part of the team that put the universityʼs exhibition together; managing the project from marketing strategy and logistics to time management, stand design and building. Personal project was highly praised by entrepreneurs and brand professionals.

2015

Brand Strategist

Xanobia

Jan 2015 - Feb 2015
  • Newcastle upon Tyne, UK
  • Internship
  • Product conceptualisation and brand development for a new US$200m enterprise from D.E. Master Blendersʼ, a coffee giant. - Duties and achievements: market analysis and consumer research, brainstorm sessions, brand development, pitch of team's final outcome. Project was picked up by the client, among all of the proposals, to be further developed in-house.

2014

Designer

DMX Digital Media Experience

Jan 2014 - Jun 2014
  • Newcastle upon Tyne, UK
  • Internship
  • Developing logos, brand identity, leaflets, Google ads, and other marketing collateral and brand assets for local and international SMEs.

2013

Brand Strategist

Rufus Leonard

May 2013 - May 2013
  • London, UK
  • Internship
  • Workshop for PR campaign and brand strategy development to assit the launch of British Gasʼ app ME. - Duties and achievements: team leader; mediator of ideation session; conducting of consumer research; brand development; pitching and presentation. Project was well received by senior managers.

2013

3D Designer

Luis Antonio Marcelino Architectural Projects

Apr 2013 - Jun 2013
  • Newcastle upon Tyne, UK
  • Internship
  • Home-based internship as a 3D designer. I virtual-modelled architectural projects and designed presentation material for client-facing meetings. - Duties and achievements: creating realistic 3D models of interior and landscape designs, and visuals for pitching meetings to promote liaison between clients and company. Project with which I was involved got approved by client.

Education

2016

MSc Marketing

Durham University

Oct 2015 - Sep 2016
  • Durham, UK
  • Awarded with 'Distinction' (US Grade System: A+ or Summa Cum Laude), my dissertation was titled: "Deconstruction of gender binary in advertising: an interpretive analysis and discussion", for which I was awarded as 'outstanding'.

2015

Industrial Design Bachelor Degree

Northumbria University

Sep 2011 - Jun 2015
  • Newcastle upon Tyne, UK
  • Bachelor's degree. Awarded with 'Second Class Upper Division' (2:1) (US Grade System: B+ or Magna Cum Laude), my dissertation was titled: "What's your type? A critical analysis and discussion of the role of typography in Branding', for which I was awarded as 'excellent'.