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Assisting, executing and helping structure marketing activities of Screach, a content management/delivery and digital signage venture-capital-backed technology business, such as: - Research and Analysis: macro and microenvironment analysis; futurecasting; data collection and mining; business model and competitive advantage analysis. - Strategy: B2B lead generation and push strategies; B2C pull strategies; new market penetration strategic planning; value proposition identification and development. - Communications and PR: monthly development and delivery of internal comms on product updates; social media management and copywriting; development of media packs, and other sales assets and marketing collateral; co-creation and deployment of weekly action plans along with our partnered PR agency; creation and deployment of periodic marketing campaigns with B2B and/or B2C focus. - Event management: identification of key events for the company to attend; organisation of attendance, logistics and collateral material.
Showcasing final year project and representing my university at a London show to the public and industry professionals as well as coordinating the stand and logistics. - Duties and achievements: part of the team that put the universityʼs exhibition together; managing the project from marketing strategy and logistics to time management, stand design and building. Personal project was highly praised by entrepreneurs and brand professionals.
Product conceptualisation and brand development for a new US$200m enterprise from D.E. Master Blendersʼ, a coffee giant. - Duties and achievements: market analysis and consumer research, brainstorm sessions, brand development, pitch of team's final outcome. Project was picked up by the client, among all of the proposals, to be further developed in-house.
Developing logos, brand identity, leaflets, Google ads, and other marketing collateral and brand assets for local and international SMEs.
Workshop for PR campaign and brand strategy development to assit the launch of British Gasʼ app ME. - Duties and achievements: team leader; mediator of ideation session; conducting of consumer research; brand development; pitching and presentation. Project was well received by senior managers.
Home-based internship as a 3D designer. I virtual-modelled architectural projects and designed presentation material for client-facing meetings. - Duties and achievements: creating realistic 3D models of interior and landscape designs, and visuals for pitching meetings to promote liaison between clients and company. Project with which I was involved got approved by client.
Awarded with 'Distinction' (US Grade System: A+ or Summa Cum Laude), my dissertation was titled: "Deconstruction of gender binary in advertising: an interpretive analysis and discussion", for which I was awarded as 'outstanding'.
Bachelor's degree. Awarded with 'Second Class Upper Division' (2:1) (US Grade System: B+ or Magna Cum Laude), my dissertation was titled: "What's your type? A critical analysis and discussion of the role of typography in Branding', for which I was awarded as 'excellent'.