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Specialized in: Marketing, Communication, Event, Brand management, Project management, Marketing research, Luxury Marketing, E-marketing, Promotion, Brand development, SEO, Packaging, Advertising, PR, Lean Six Sigma, Process improvements
MARKETING AND BRAND DEVELOPMENT MANAGER Marketing Manager for Imperial (2012) and Princess Yachts Monaco in 2013 (LVMH). Marketing: - Budgeting and controlling the yearly Marketing budget with monthly reports (+500K€ for Imperial & 500K Princess Yachts Monaco) - Creation of Marketing budget for Owners (annually) - Creation of the Yacht budget for the Owner (annually) - Working closely with internal stakeholders - In charge of finding and developing new partnerships - Maintaining good relationship with our luxury partners to ensure the best implementation of projects (Bentley/Landmark/Tiffany’s/Global Jet) - Identify & assess key partners - Creation of sales and charter yacht brochures - Creation & launch of the new Imperial Charter & Corporate brochure - Monitoring the brochure’s good distribution and placement - Creation of adverts for magazines - Communicate regularly with Marketing teams in other regions to help/facilitate marketing projects Digital Marketing: - Creation, launch & management of 2 website (with SEO & online promotion) - Competitor’s analysis - Develop our online digital visibility to attract a new audience and engage our existing customer base - Experience in managing international agencies and partners (+/- 15) - Suggest and Manage annual promotion to boost charter bookings - Creation and distribution of Press release, e-newsflash & e-invitations - In charge of Digital Marketing campaigns from start to finish Brand Management - Creation and development of tools to support brand strategy - Represent Marketing Internally with specific briefs - In charge of the internal & external brand development - Monitoring the good implementation of our brand standards Events – Project Manager for the following: - Monaco Grand Prix - World Super Yacht Awards - Monaco Yacht Show? - MYBA Genoa Charter Show - Princess launch party - Yacht open day/yacht launches/yacht photo shoots KEY ACHIEVEMENTS: • Yacht sold after successful events – total worth of approx. 90 million Euros • Launch of charter brochures resulting in more charter enquiries • Luxury partnerships which increased our brand visibility
Marketing: - Creation of new promotional marketing materials - Creation and Management of press publications & press books - Creation of adverts - Creation of a social network visibility - New magazine and packaging launch - Updating our press releases & product launches - Distributor’s needs analysis (survey) - Development, classification of all our marketing tools - Study on all our marketing product & improvement proposal - Study on price competition and Internet keywords analysis - Transcription et cross-comparison on all our packaging - New website development - Management of Marketing stock and orders Brand Management - Brand promotion and development - Assistant on the new branding project Events - Organisation of congresses in Europe and internationally
- Database & Client account management - Study of promotional options on our partner’s website - Study of our main competitor’s websites - Key words studies, analysis & SEO - Optimisation of the French Burger-Davis Sotheby’s website - Research for marketing opportunities in emerging/key markets - Research and reports on effectiveness of current print advertising campaign - Research for partners in Scandinavia, Canada and Middle East
Certification in Lean Six Sigma as a Black Belt (Process Improvement)
Luxury Marketing Business Development Luxury good Marketing Finance Project Management