Fabienne Shadbolt

Fabienne Shadbolt

Marketing ManagerLondon, United Kingdom
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Fabienne Shadbolt

Fabienne Shadbolt

Marketing ManagerLondon, United Kingdom
About me
Specialized in: Marketing, Communication, Event, Brand management, Project management, Marketing research, Luxury Marketing, E-marketing, Promotion, Brand development, SEO, Packaging, Advertising, PR, Lean Six Sigma, Process improvements
Work history
    Marketing Manager
    MARKETING AND BRAND DEVELOPMENT MANAGER Marketing Manager for Imperial (2012) and Princess Yachts Monaco in 2013 (LVMH). Marketing: - Budgeting and controlling the yearly Marketing budget with monthly reports (+500K€ for Imperial & 500K Princess Yachts Monaco) - Creation of Marketing budget for Owners (annually) - Creation of the Yacht budget for the Owner (annually) - Working closely with internal stakeholders - In charge of finding and developing new partnerships - Maintaining good relationship with our luxury partners to ensure the best implementation of projects (Bentley/Landmark/Tiffany’s/Global Jet) - Identify & assess key partners - Creation of sales and charter yacht brochures - Creation & launch of the new Imperial Charter & Corporate brochure - Monitoring the brochure’s good distribution and placement - Creation of adverts for magazines - Communicate regularly with Marketing teams in other regions to help/facilitate marketing projects Digital Marketing: - Creation, launch & management of 2 website (with SEO & online promotion) - Competitor’s analysis - Develop our online digital visibility to attract a new audience and engage our existing customer base - Experience in managing international agencies and partners (+/- 15) - Suggest and Manage annual promotion to boost charter bookings - Creation and distribution of Press release, e-newsflash & e-invitations - In charge of Digital Marketing campaigns from start to finish Brand Management - Creation and development of tools to support brand strategy - Represent Marketing Internally with specific briefs - In charge of the internal & external brand development - Monitoring the good implementation of our brand standards Events – Project Manager for the following: - Monaco Grand Prix - World Super Yacht Awards - Monaco Yacht Show? - MYBA Genoa Charter Show - Princess launch party - Yacht open day/yacht launches/yacht photo shoots KEY ACHIEVEMENTS: • Yacht sold after successful events – total worth of approx. 90 million Euros • Launch of charter brochures resulting in more charter enquiries • Luxury partnerships which increased our brand visibility
    Marketing Manager
     - 
    Marketing: - Creation of new promotional marketing materials - Creation and Management of press publications & press books - Creation of adverts - Creation of a social network visibility - New magazine and packaging launch - Updating our press releases & product launches - Distributor’s needs analysis (survey) - Development, classification of all our marketing tools - Study on all our marketing product & improvement proposal - Study on price competition and Internet keywords analysis - Transcription et cross-comparison on all our packaging - New website development - Management of Marketing stock and orders Brand Management - Brand promotion and development - Assistant on the new branding project Events - Organisation of congresses in Europe and internationally
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Skills
  • Advertising
  • Events
  • Marketing PR
  • Communication
  • Indesign
  • Office
  • Photoshop
  • Digital Marketing
  • Brand Development
  • Project Budget Management
  • Promotion and Advertising
  • Process Improvement
  • Six Sigma
  • E-marketing Campaigns
  • Luxury Marketing
Education
    Lean Six Sigma Black Belt
     - 
    Certification in Lean Six Sigma as a Black Belt (Process Improvement)
    International Marketing and Business Development
     - 
    Luxury Marketing Business Development Luxury good Marketing Finance Project Management
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