Fabiola Miccone

Account Executive

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  • LocationMilan, Italy

Skills

 

  • Advertising
  • Events
  • Marketing PR
  • Excel
  • Powerpoint
  • Producer
  • Keynote
  • Digital Advertising
  • Pages
  • Strategy and Planning
  • Social Media Campaigns
  • Social Media Digital Strategies
  • Music Events
  • Account Management Skills
  • Social Media Account Management

Work history

Currently

Account Executive

WE Are Social

Feb 2014
  • • Development of social media & communication strategies and editorial content for Barilla’s brand Olivia & Marino, Gocciole Pavesi and Leerdammer. • Media plans development and management (Facebook Ads especially). • Working alongside the planning and the creative teams to develop communication strategies and to propose creative ideas. • Production co-ordinator • Co-ordination of the internal resources in order to respect the available budget and timing. • Client relationship management, digital PR and community management. • Development of weekly and monthly reports to monitor our clients social channels’ performance.

2015

Superloop Studio

Superloop Studio

Feb 2012 - Feb 2015
  • • Superloop Studio: a small ad agency focusing on social media, strategic planning, co-branding, business relations and social branding for emerging artists and brands. The clients were Glassing, Oli Wennnink and Hardy Indiigo. • Evaluation and Management of the co-branding between the sunglasses brand Glassing and Hardy Indiigo (Madonna’s DJ and producer). This co - branding led to the creation of the sunglasses limited edition: The Indiigo Collection. • This agency was run and managed only by my business partner and I, thus I had the opportunity to fully express my creativity, strategic, entrepreneurial and managerial skills.

2014

Junior Account Manager

BBDO

Aug 2012 - Feb 2014
  • • Online, social media and off-line advertising account for the international client Wall Street English and national clients such as Pfizer Inc’s Multicentrum brand and Compass. • Constantly working alongside the planning department to develop communication, digital and social media strategies, to conduct research and to write creative briefs. • Management and co-ordination of global and integrated advertising campaigns and re-branding process developed in Brazil, Russia, China, Germany, Italy and France for Wall Street English. • Client relationship management and project management.

2012

Marketing & Music Events Assistant

Emerge Media

Feb 2012 - May 2012
  • • Organization, merchandising and assistant manager of the Station Sessions Festival. • Station Sessions Festival social media manager. I introduced the live tweeting during the shows to increase traffic to the festival’s social channels and generated ideas and strategies to increase the social channels’ fan base. • Artists liaison, booking, scouting emerging artists, music licensing and development of marketing and promotional strategies.

Education

2011

BA(Hons) Marketing and Advertising

London College of Communication

Sep 2008 - Jun 2011