Passionate & versatile Account Director/Marketing Consultant with Double Masters & 15+ years of experience working in the Marketing and Communications industry across the GCC and Lebanon. Experience includes managing social media platforms, boosting metrics and engagement to bolster brand awareness for small and big brands.
Trilingual (English, Arabic & French) with excellent skills in client needs assessment and consultative guidance to grow entrepreneurial ventures for key accounts. Competent to create and implement successful advertising and marketing strategies regardless of scale and budget. Excel at maximizing profits within limited budgets. Understand the importance of working with customers and other top executives, as well as keeping staff informed and motivated.
Work history
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Account DirectorGrey Qatar
- LebanonFull Time
Leading the Ooredoo Oman account from Beirut, Lebanon
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Senior Account Executive (Freelance)Acorn Strategy
- LebanonFreelance
Support assigned client accounts on a day-to-day basis as per Account Lead’s guidance, fully understanding the brief, in-depth nature and uniqueness of the client’s core business.
• Support development and implementation of monthly account calendar, along with corresponding marketing and PR activities and content, ensuring the proposed tactical plan is in accordance with the client’s contract and doesn’t exceed contracted hours per month.
• Ensured that any marketing and PR content is of a high quality, engaging, creative, innovative and aligned with scheduled or ad-hoc campaigns.
Contact
Address Beirut, Lebanon
Phone 009613222533
E-mail fadi.fakih@gmail.com
LinkedIn linkedin.com/in/fadifakih
Twitter @FF_Fads
Skills
Advertising & Brand Management
Excellent
Marketing & Communications
Excellent
Strategic Planning (MARCOM)
Excellent
Social Media Management
Excellent
Market trends knowledge
Excellent
Prioritizing workflows
Excellent
Campaign pitching
Excellent
2013-06 – 2021-01
• Where applicable and operationally possible, identified and proposed opportunities for the placement of retainer clients in targeted, high-level media and blog opportunities.
• Ensured that the final content, along with the graphic design and other collateral, presented to the client or distributed on client’s behalf, will reach the target audiences, and promote clients’ brand-focused messages.
• Built strong relationships and networks with clients, Acorn colleagues, bloggers, influencers, and the media.
• Monitored the traditional media, including newspapers, magazines, journals, broadcasts, newswires, digital and social media sites and blogs, for opportunities and trends.
• Collated, analysed and evaluate reports on assigned clients’ accounts as directed by the Account Lead.
Founder