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From my time in advertising, events, art and tech, I have had the chance to delve into many creative pursuits with different hats. Throughout this time I pursued conceptual activations and activism through ambient adveritising for women's rights, specifically for Saudi women. I've participated in a US charity tour as the first Saudi female team after the lift of the ban on women driving with coverage by Teen Vogue, Harpaar's Bazaar, Fox News and amongst others. My diverse experience provided opportunities to tap into different industries and adapt through cultural, digital and creative influences.
UI development for quarterly health campaigns, UI and UX development for Connex, graphic and digital design for clients’ platforms and LifeSpeak website, developing animated videos covering wellness content by experts, developed branding for LifeSpeak Academy.
Working with the creative department for clients including Qatar Tourism, Emirates Airlines and Nissan. Assisted in the development of a pitch for Jaguar and Land Rover MENA.
Assisted in the design collateral for Art Week and Galleries Night in March 2015. Also managed all social media accounts and assisted in the development and content for their website for upcoming talks, workshops and exhibitions.
Assisted the staff management at the launch of Eleven Paris’s SS15 collection and the first issue of their magazine “La Revue” in collaboration with Solange Knowles in London.
Assisted in developing campaigns for promotions at the Saudi Arabian Days, a two week event organized by the Saudi Arabian Embassy.