From my time in advertising, events, art and tech, I have had the chance to delve into many creative pursuits with different hats. My personal and professional goal is to serve the problem of missed opportunities by designing and developing creative experiences—be it through design or activations. In a personal pursuit, I worked on conceptual activations and activism through ambient advertising for women's rights and specifically for Saudi women. I've assisted in the development of building the first female team to represent Saudi Arabia through a US charity tour after the lift of the ban on women driving with coverage by Teen Vogue, Harpaar's Bazaar, Fox News and amongst others. I continue to seek opportunities that serve communities through disruptive, informative and exciting forms of engagement—in the least marketing-y way possible.
UI development for quarterly health campaigns, UI and UX development for Connex, graphic and digital design for clients’ platforms and LifeSpeak website, developing animated videos covering wellness content by experts, developed branding for LifeSpeak Academy.
Working with the creative department for clients including Qatar Tourism, Emirates Airlines and Nissan. Assisted in the development of a pitch for Jaguar and Land Rover MENA.
Assisted in the design collateral for Art Week and Galleries Night in March 2015. Also managed all social media accounts and assisted in the development and content for their website for upcoming talks, workshops and exhibitions.
Assisted the staff management at the launch of Eleven Paris’s SS15 collection and the first issue of their magazine “La Revue” in collaboration with Solange Knowles in London.
Assisted in developing campaigns for promotions at the Saudi Arabian Days, a two week event organized by the Saudi Arabian Embassy.