Farid Taghzouti



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  • LocationLondon, United Kingdom



  • Marketing PR
  • Business Development
  • Relationship Management
  • Strategic Marketing
  • Customer Relationship Management
  • Market Competitive Analysis
  • Product Positioning
  • New Product Planning
  • International Perspective
  • Organizing the Sales Force
  • Distribution Channel
  • Operational Managemen
  • Sales Training Leadership

Work history


International Business & Marketing Manager

Fashion Preview

Apr 2012
  • Hudson clothing exclusive Showroom: Europe, Middle East & Russia. ?Business Development and Strategic Sales: Oversee 400+ retailers and key account internationally with full accountability of all marketing initiatives. Travel extensively to support sales teams; visiting clients and offer solutions in terms of merchandising, in-store product turnover, and how to increase revenue. Analyze the state of EMEA market in terms of trends, competitive outlook, trade fairs. Meeting with prospective clients, to conduct presentations and actively pursue new business opportunities. Served as the liaison between USA and European operations to develop cooperative collaborations in order to optimize corporate profits. Select achievements: ? Increased market penetration that drove sales turnover from 4M€ to over 7M€ in two-year period. ? Collaborated with international product teams and executive management in developing recommendations for product enhancements, new product development, and product line deletions and phase-outs. ? Developed and successfully introduced new products for the market. ? Improved customer satisfaction, sales team performance and overall sales by organizing international training and event in order to strengthen key relationships.


Fashion Retail & PR

Groupe 22V

Jan 2011 - Mar 2012
  • Serving in a management role. As a supervisor, responsibilities include new business development, budget management, team leadership and strategic counsel. Areas of expertise include corporate brand positioning, internal communications, media relations, community relations, special event planning and execution, crisis management and executive communications. Select Achievements: ? Developed and implemented comprehensive strategies for La Halle (first multi-brand store in France) including their public relations, advertising, special events, sales promotions and retail relations. ? Created agency new-business pitches. ? Developed/managed international VIP retailer and media hospitalities for Marco Mencacci focused to increase sales and underscore brand values. ? Developed global strategy for four new pieces on Halaby collection launches and key sponsorship exploitation. ? Advising clients on how best to reach their target audiences.


Fashion Retail & PR

Miss Fine Press

Jan 2010 - Jan 2011
  • A full-service marketing and advertising agency on a variety of accounts, Served in an account management role. Select Achievements: ? Develop a personalized marketing strategy and implementation plan to grow their brand by creating public awareness and cohesive media communication, for Gaspard Yurkievich, Pura Lopez, Lario 1898, Open Watch and Marion Godart. ? Involved in organizing and putting together high profile events (Gaspard Yurkievich collaboration with Eastpak) and shows (Gaspard Yurkievich runway/ Opening event Pura Lopez with le Printemps). ? Liaising with external clients, marketing agencies and other third parties. To put together hard hitting campaigns. ? Constantly in communication and negotiation with print, online and broadcasting companies.



Communication, Marketing

SUP de PUB Groupe Ecole Supérieure de Publicité et Marketing Paris, France

Aug 2008 - May 2010
  • Master’s Degree in internal and institutional communication



Université Vincennes-paris VIII Paris, France

Aug 2005 - May 2008
  • Bachelor’s Degree in History