About me

A creative and dynamic marketing communications manager with over 10 years’ experience in business development and marketing communications with proven experience across retail, beauty and hospitality brands in the U.K and Middle East; in-house, agency and consultancy. A passionate brand ambassador with strong business development and project management skills through implementing creative and culturally relevant marketing plans and strategies. Skill set includes managing all marketing disciplines including content, creative campaigns, managing external agencies, Visual Merchandising, PR, Partnerships, CRM, Digital Strategy including Social Media and offering marketing training for clients, retailers and frontline staff.

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Work history

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Freelance Marketing Communications & StrategyBD inc
Apr 2017Dubai, United Arab EmiratesFreelance
Dubai-based beauty brand developer and incubator, responsible for bringing Charlotte Tilbury to the Middle East and the successful sell-out of Karl Lagerfeld x ModelCo limited edition collection. • Managed the marketing communications strategy for Karl Lagerfeld x ModelCo and Nip+Fab in the Middle East. Currently working on a top-secret beauty brand development project expected to launch 2019. • Creation of business plans and marketing strategy for the Middle East launch for Karl Lagerfeld x ModelCo – aggressive strategy of a $15-$20m sell through within 6 months. • Developed, coordinated and implemented launch plans designed to increase business and capture new opportunities for the highly anticipated launch of Karl Lagerfeld x ModelCo limited edition collection in the Middle East. • Responsible for the planning of brand assortment, business planning, marketing communications, sell through strategy and influencer outreach for the Middle East. • Management of visual merchandising teams and external agencies; digital, PR and influencer management. • Responsible for analysing and monitoring local and cultural innovation.
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Senior Marketing Communications ManagerDubai Opera
Jun 2017 - Jul 2018Dubai, United Arab EmiratesFull Time
Dubai Opera is Dubai’s world class performing arts destination. Headhunted to re-introduce the United Arab Emirates Opera House to key stakeholders within a 6-month timeframe. • Developed key messaging and positioning, business development and strategic partnerships for Dubai Opera within a 6-month timeframe. • Worked directly with senior management; COO, Director of Lifestyle and the General Manager to carve out the positioning of the brand and introduce the new positioning with a launch plan from conducting a situation analysis all the way through to execution. • Devised and executed the immediate and urgent marketing communications strategy and plan. • Managed an external website agency, providing artistic direction in line with brand guidelines, copywriting, images. • Worked with sales and the marketing team to maximise exposure and align on partnerships, sponsors and events. • Managed a team of young marketing executives, external agencies and suppliers; website, digital, PR, SEO, graphic design, photographers.

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Skills

• PR Campaigns
• PR Strategy
• Brand Strategy
• Social Media
• Blogging
• Strategy Implementation
• Communication Strategy
• Strategy
• Digital
• Visual Merchandising

Education

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2:1(Ba Hons) Marketing, Advertising & PRBirmingham CIty Univeristy
Sep 2004 - Jun 2007Birmingham, United Kingdom
Marketing, Advertising & PR. Managed real life case studies with brands such as Jaguar and L'oreal.